(Newswire.net — May 2, 2014) — Small business owners located in the Hudson Valley, or Greater NYC area of New York who want to add video to their marketing plan should note that Techie Muse has opened its doors to offer online video marketing services.
Techie Muse specializes in developing online promotional and marketing videos that can help customers and potential customers connect with small businesses, their brand, and their message much more effectively than promotional content using text alone.
Video is Important to Online Marketing Strategy
According to Dr. James McQuivey of Forrester Research, watching one minute of video is equivalent to reading 1.8 million words (Forrester, January 2009). That isn’t the actual number of words spoken during the video, but all the words it might take to describe everything seen, heard and felt while watching the video. One could say, “If a picture is worth 1000 words, then one minute of video might be worth 1.8 million.”
Video is so appealing, because most of the information that is processed by the human brain is visual. Consequently, we naturally respond better to video than static words, and we process that type of information more quickly.
How Long Would It Take to Read 1.8 million Words?
To get any idea how many words 1.8 million is, take a look at all the books in the Harry Potter series. There are approximately 1,084,000 words in the seven books combined. To read 1.8 million words, one would have to read each of the seven books once, plus the last four books a second time to reach that number.
The length of time it would take someone to read all those words is another story. The average adult can read between 200 and 250 words per minute. If someone read non-stop, 24 hours a day, it would take approximately 5 days to read 1.8 million words.
Video is More Likely to Be Viewed Than Text
Another interesting statistic: the average webpage contains about 593 words. Yet only 28% of that page is actually read by the average Internet user.
But the good news is that the typcial Internet user spends over 16 minutes every month watching video ads. The average length of all videos watched is over 2.5 minutes long.
Most visitors prefer watching a video over reading text. By combining visual elements with sound, movement and text, video content is more engaging and more entertaining. Also, by connecting with the viewer on multiple levels, the content of the video is more easily remembered than reading text alone.
Consequently, if a business is using using static text as their only online marketing strategy, very few people are actually reading their content or connecting with their message.
However, if online video is added to their marketing strategy, their message will more likely be seen, more likely be shared with others, and more likely be posted on social networking sites like Facebook, Twitter and Google+.
Techie Muse Develops Online Video for Small Businesses
With an extensive background in multimedia, graphic design and e-learning development, and experience with a variety of multimedia authoring, web programming, graphic design and image editing tools, Techie Muse is able to provide small businesses a way to make online video marketing accessible and affordable.
Techie Muse
Serving the Hudson Valley and Greater NYC area of New York
http://techiemuse.com