(Newswire.net — May 20, 2019) — The Indian media channels particularly Kartikeya Sharma’s India News and NewsX are putting in all their resources towards the coverage of the ongoing Lok Sabha elections. India has a plethora of news channels trying their best to convey the most amount of information about the election to the public. In such intense competition, how does entrepreneur Kartikeya Sharma still manage to rise above it all? According to the man himself, iTV Network showcases content that will reflect the country’s unfolding diversity during the crucial moments of election.
The event of the Lok Sabha elections is said to be covered comprehensively by iTV Network, with all its wings in election mode. This includes their online digital platforms, along with the most popular Hindi and English news channels in India, India News and NewsX. The elections are also going to be televised on their regional channels in Punjab, Gujarat, Karnataka and Odisha, so that even those people who live in the most remote areas of India have full access to the Lok Sabha broadcast.
The youth of India cling to their seats as they watch NewsX, which is the most viewed news channel, having racked up some 6.4 million views on its election countdown video on YouTube. The giant media house was also given some of the top accolades at the ENBA Awards of 2018, especially for its two major news channels, India News and NewsX.
Kartikeya Sharma iTV Network have many exciting programmes lined up for the election, which promise to engage and captivate the masses of India. While the news channels have major plans on how to cover the remainder of the event, the editorial teams of the two newspapers under iTV Media, Aaj Samaaj and The Sunday Guardian, too, have prepared special content as part of their election coverage.
As far as India News is concerned, they have come up with their own branding in order to promote the election under the titles of ‘Manch: Ab Ki Baar Likh Kar Do Sarkar’ and ‘Kissa Kursi Ka: PM Kaun?’ In order to hype up the elections, India News has already initiated some daily shows such as Lokantra Zindabad, Chunavi Report and Desh Ka Sawaal. These shows aim to speculate on the results of the elections, and talk about the prevalent issues regarding politics, as well as anticipate the results through getting public opinion. According to Sharma, they are heavily focused on social media analytics this year, as compared to last elections, because he and his team understand how social media has completely changed the way election campaigns were carried out this time around.
NewsX for its part has also been showcasing a number of election-related shows through this span. The English Channel has been branding and promoting the elections under ‘Who’s Winning 2019?’ which has been constantly trending among the younger generations of India who are highly involved in the electoral process. They will be airing live shows such as No Holds Barred, Roundtable, Policy and Politics and Cover Story that will include exclusive interviews with the politicians themselves expressing their thoughts about the upcoming elections and their expectations. On top of that, NewsX has been conducting live Polstrat snap polls that provide an idea of what the people of India want and expect from the elections and from politicians.
As Kartikeya Sharma has said, the elections are basically the World Cup of the news genre, and the team at iTV Network is all geared up for it. This event is poised to be a promising one for the media network, as advertising is estimated to increase steeply because of the general elections. While it is the age of social media, people still enjoy the traditional mode of TV news, especially when it comes to big events like the general elections. Sharma’s iTV Network is determined to cover this event like never before.