(Newswire.net — September 8, 2020) — Starting a cleaning company is a great way to monetize your love of creating a spotless space.
However, once the initial excitement wears off, you realize you need an effective marketing plan to bring clients to your business. For many, the idea of marketing your company is an uncomfortable one.
It can be hard to know where to start or what method to use, especially if you are a new entrepreneur. Fortunately, marketing your business is as simple as following a few, best practices.
If you have been wondering how to market a cleaning company, this short and simple guide is for you.
1. Understand Your Ideal Client
The first step in marketing a cleaning business is understanding the wants, needs, and problems of your ideal client. This will help you speak to them and let them know exactly how your services can help improve their lives. Create a customer persona and use it in your marketing campaigns.
2. Establish Your Company Online
Establishing your company online is an essential part of marketing for cleaning companies. Your website and social media profiles create a layer of professionalism and authority that is essential for marketing success. You can also use your online presence as a way to connect and engage with your ideal clients.
3. Implement SEO
A great tip for how to grow a cleaning company is to implement SEO. An estimated 3.5 billion searches are made every day on Google. This is an exciting statistic that shows getting your SEO right can lead to customers finding you online through an organic search.
4. Attend Networking Events
Service-based businesses thrive on networking, and the cleaning industry is no different. One of the most effective cleaning business tips is to attend local networking events to promote your business.
Join small business groups, attend business brunches, and local networking events. You can supercharge your efforts by connecting with business owners who serve a similar customer and cross-promoting your business.
5. Establish a Referral Process
Are your current customers happy with your business? Then why not ask to them refer you to their friends and family? You can even implement a referral program that results in a discount or promotional gift for every new client you get through customer referral.
6. Use Direct Mail
Statistics show, approximately 90% of direct mail is opened by consumers. This is a promising statistic, especially when compared to email open rates, which are about 20-30%. Consider running a direct mail campaign as a way to raise brand awareness and visibility for your business.
This Is How to Market a Cleaning Company
By using these tips for how to market a cleaning company, you can find long-lasting success.
Start by knowing your ideal client and the problem you can solve for them. Establish your company online and use SEO to be found in search. You can also use direct mail, attend networking events, and establish a referral process.
Use these tips and you will be a marketing pro in no time.
Don’t forget to browse our site for more advice on building a successful business.