(Newswire.net — March 29, 2021) —
There are a lot of things you will hear about SEO when you are in business. While some things are going to be useful and give you ideas, other things will simply not be true. It is important that you know how to separate the two so that you ensure SEO works for your business.
Here are some common myths that you are bound to hear about SEO when it comes to your brand.
Only Keyword Optimisation Matters
When you mention search engine optimisation to someone, the first thing they are going to think about is using keywords in content. Indeed, this is often a part of a SEO strategy. But, there is a myth that only keyword optimisation is going to bring results.
The truth is, there are a lot of different elements that go into a successful SEO strategy. Keywords are part of that but they are not exclusively the only method to us. Google has updated its algorithm a lot over the years, and they want more than just keywords. Indeed, there is a need for quality content now more than ever. Keyword stuffing is going to penalise your website and there are no simple solutions to get around this. Search engines want genuine, quality content that a user is going to benefit from.
SEO is Easy and a Quick Solution
If there was one common myth about SEO we all wished was true it would be this one. While SEO is a good way to improve your business visibility and rankings, it is not something that is quick and easy to do. That is why businesses choose a SEO consultant in London to take care of this for them.
Having a SEO strategy is important for any business that has a website. But, it is essential to realise that results do not happen overnight. It can take several months to see good results from SEO. While there can be people that claim results can be seen in just a few weeks, this likely to be untrue. A professional SEO agency is going to take its time to create a thorough SEO strategy. What’s more, it takes a lot of research to know the best SEO strategy to have since each business is different. This is not something that a lot of business owners know how to do or have the time to figure out.
Content Can Be Simple
A lot of people assume that as long as your website has content, it does not really matter how good it is. This is a myth that needs to be debunked straight away. Search engines like Google want quality web content now. As mentioned, overusing keywords is no longer going to cut it. Instead, Google wants you to be an authoritative source for web users and this is what is going to rank you highly in search engine results.
Thus, you have to focus on creating quality content on a regular basis. This can be done through a blog and ensuring your service pages are relevant and up-to-date.
Focus on High Search Volume Keywords
Again, we come back to keywords. There are a lot of misconceptions about keywords that lead businesses on the wrong path. For example, most people will understand the basics of why keywords are important. Namely, they are going to be the terms that customers type into Google and search for. When you have the right keywords, your business is going to show on the results page.
However, one thing that is taken out of context is high search volume keywords. Of course, these are the most popular results and businesses want to include all of them. Indeed, you are going to want to use some high search volume keywords. But, this should not be your only focus. You also want to think about local SEO and targeting people in your area. Local SEO keywords are going to be very successful and not only increase the number of visitors to your website but also are more likely to lead to sales.
Forgetting About Mobile
A lot of businesses are underestimating how important it is to have a mobile-friendly website. The 2018 Mobile-First update was a very significant one for Google and it is where the search engine prioritised mobile-friendliness. In other words, they want to rank websites that are going to make browsing easy for mobile users.
But, a lot of businesses do not realise that mobile design can have an effect on their ranking. Now that you know, it is time to do something about it.