(Newswire.net — July 7, 2021) — For any business to thrive in today’s market, it must have a strong online or digital presence. While traditional methods of advertising can be effective, your company can’t survive, let alone excel without digital platform marketing.
Roughly 9 in 10 consumers research products and services online to help them make a decision. If your business isn’t standing out online, you’re going to miss out on vital sales.
The question is, what types of digital marketing should you invest your time and resources into? Are some digital marketing strategies more effective than others?
We’re here to answer your questions. Keep reading for four key ingredients for successful marketing on digital platforms.
1. A User-Friendly Website
To compete with other businesses in your industry, you must provide an online storefront for your company. Here, consumers should be able to purchase your products, hire your services, and contact you when necessary.
As such, the quality of your website should not be overlooked. It needs to provide consumers with a positive customer experience. This includes:
- Fast loading times
- Mobile optimization
- Easy navigation
- Visual appeal
- Searchability
- And more
The more user-friendly your website is, the more leads it will generate.
2. Effective Keyword Implementation
The keywords you choose for your website are one of the most important aspects of your digital platform marketing strategy. Keywords and keyword phrases are how consumers will find your website using search engines.
The keywords you use will impact your SEO ranking. The higher your SEO ranking is, the easier it will be for consumers to find your website, which means more website traffic.
Research effective keywords for your niche and industry. You should also use local keywords (if you provide local services) and conversational keywords.
3. A Strong Social Media Presence
Social media marketing is incredibly valuable in the modern business world. The majority of Americans have social media accounts across multiple platforms. We use social media to post about our lives, check the news, talk with friends, pursue our interests, and shop online.
The more visible you are on social media, the more you can connect with consumers, showcase your products and services, and promote your brand. We recommend using a social media calendar to help you organize your content and posts.
4. High-Quality, Valuable Content
For any digital platform marketing to be effective, it must be valuable. Valuable content creates credibility and trust in your brand. It gives consumers a reason to invest in your products or services.
Content digital marketing should be used to make people’s lives easier. Use your social media posts, blog articles, and emails to answer questions, solve problems, provide instructions, etc.
Just as importantly, your content needs to be high-quality. A blog article full of grammatical errors and typos will fail to inspire trust and confidence. Similarly, low-quality photos and videos will present your brand as such.
Want to Improve Your Digital Platform Marketing?
Running a business has never been easy. Running a successful business is even more challenging. Improving your digital platform marketing is essential if you want your company to thrive.
Make sure you include the key ingredients listed above to maximize your results. And if you’re looking for business or marketing tips, stick around and check out some of our other articles. You’re sure to find the information you need on our blog.