(Newswire.net — July 6, 2013) Denver. CO — With the advent of the Internet, local businesses could now get listings in local search results. PPC was the next thing available, which provided local business with another option. Now with so many people referring to social media sites to get referrals and first hand reviews from their friends and acquaintances, social media has joined the realm of effective channels that local business can use to interact with their target market.
People have always trusted word of mouth and personal recommendations from people that they know and trust. This fact is what makes social media such a valuable channel for local business to use to reach their customers and prospects. The fact that popular social media sites have been mobile optimized so people can access them from their phones, makes them very popular and easy to access when people want to do a quick search for product or local business reviews.
Local business today must be very aware of their customer service, because it is so easy for people to post what they feel happened when dealing with a local business. We all know that bad news travels faster than good news, and people love to spread the word when they feel they have been the victim of an injustice. Local business should monitor their online reputation on a consistent basis, and put campaigns in place that will motivate their customers to post positive online reviews.
Most social media sites are free to join, and some have upgrade options that provide additional features that may be valuable to you and your business. Facebook allows all types of marketing options that local businesses can use to target their market, like using geographical filters, plus there are a lot of additional filters. A valuable filter that facebook provides a local business to target their market, is the birthday filter. A local business can filter people by geographical region, gender, age, and then filter for their birthday and run a very targeted campaign that is focused directly at a specific individual.
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