(Newswire.net — October 7, 2013) New York, New York —
The founders of AMG Services began working together as part of the advertising team for the Barack Obama presidential campaign in both 2008 and 2012. The AMG Services team is comprised of media experts, statisticians, engineers, and political operatives who are now bringing their expertise won on election campaigns to mainstream companies and consumers. While managing advertising for the Obama campaign, the AMG Services team managed 500 million dollars, developed cutting edge technology for making media buying decisions, and had their work profiled by the New York Times. One major accomplishment during the 2012 Obama campaign was the development of a custom application for tracking and reporting media spending, polling and field data.
On their website, AMG Services reports that they are now ready to take the innovations developed on the political circuit to the world of mainstream advertisers and consumers. AMG Services expects that the advanced techniques and tools that they developed while working for President Obama will make a noticeable difference in the media buying efforts of mainstream companies.
According to the AMG Services website, companies are spending hundreds of millions of dollars on both online advertising and television, while basing their decisions only on rough estimates and intuition. Advertisers are forced to work with broad age-gender categories and in small markets must deal with very small sample sizes. AMG believe that media buying decisions made with this limited data are severely constraining the possible efficiency and impact that advertisers can achieve.
AMG Services reports that they can bring a greater level of science to media buyers by creating models that help identify the appropriate targets for different types of media buying campaigns, and by leveraging data from tens of millions of television sets and online ad networks to understand the actual viewing habits of advertising targets.