(Newswire.net — October 22, 2013) Denver, CO — Although it is the service these businesses are best known for, owners are seeing the value of a more diverse business model. According to Geoff Barnes, owner and general manager of two Colorado Tan locations in Arvada, CO “Our customers are getting more sophisticated all the time, and they want a one stop shop for all their beauty needs. While before they were content to drop by for a tan, we know that they are after a particular image, and we want to provide them everything that they need to achieve that look.”
Recent statistics have shown that nearly 15% of women use tanning beds on a regular basis, and up to 30% have used them at some point in time. Use tends to decline with age, usually over safety concerns surrounding tanning beds. However, use of bronzers and spray tanning to achieve the same look increases with age and reflect that it is still an image that women find desirable at any age. The ages of 21-25 are the peak years for indoor tanning use, and local tanning salons are branching out to other products in order to maintain the business of this key demographic as they get older. Tanning salons are still highly popular in the Denver Metro Area despite being the target of recent legislation by the Colorado House of Representatives.
Geoff Barns points out that although tanning beds are not losing popularity, other methods are trending among young consumers “Many cosmetic tanning procedures, such as Mystic Tan, are considered a safe alternative to tanning beds and are gaining popularity all the time. By giving customers many different ways to achieve the look they desire, we give them the choice and help them to leave as a satisfied customer.”
Geoff Barns is the Owner and General Manager of two Colorado Tan locations in Arvada, CO. Colorado Tan is dedicated to making their customers look great with a variety of services. For more information about his services, please visit http://www.thecoloradotan.com/index.html.
Written by: Rob Armijo