(Newswire.net — July 4, 2014) Gilbert, AZ –A recent study revealed that as much as 90 % of people were influenced in their buying decisions by positive reviews.
What this means is that in today’s digital, on-demand society, your company’s reputation can either make or break you. That’s why an online reputation marketing firm called Local Business Rockstar recently made their Free Online Reputation tool, called the Rockstar Reputation Report, publicly available as a part of their beta testing process. Once perfected, Local Business Rockstar will be removing it from public access and will be charging for their reputation reports.
With all the hats a business owner is forced has to wear, it can be easy to neglect what their customers are saying about them. Too many business owners place an emphasis on trying to acquire new customers, instead of relying on their existing customer base to help them promote their business through “word of mouth” advertising. One way to be able to promote your business online and to distinguish yourself from the competition, is through what is called reputation management.
However the CEO and founder of Local Business Rockstar, Eric Christopher, says that reputation management is really a waste of time and resources. Instead, he recommends that you focus on reputation marketing. The difference between the two is this: reputation management is largely reactive, meaning that you are trying to react to possible negative or remarks about your business. Reputation marketing, on the other hand, focuses on being proactive to cultivate a culture of positive customer experience, and then promoting that positive customer experience in as many places as possible, mainly thorugh online sites. The result is that if you do get the occasional bad review, if you have been positively working on your reputation, then you’ve already offset any potential damage from one or two bad negative reviews.
The big challenge for most businesses is that they don’t know where to start or even know what their actual online reputation looks like. That’s why Local Business Rockstar is publicly releasing their free software analysis tool which can help a business owner to instantly analyze and see any reviews, positive or negative, about their business. This is a quick and easy way to reveal to business owners what their customers truly think about their business.
When asked about the availability of this free software analysis tool, Eric Christopher simply had this to say, “We’re only going to make this available for a very limited time for free. I highly encourage small business owners to take advantage of this opportunity right away. Once we complete our beta phase, we’ll start charging people for access. We just added a new feature to reveal to a business owner if their business is listed properly on the most important sites on the web. We can’t keep it for free for very long, as it is very popular.”
In addition, for those smart people who utilize the FREE tool , Local Business Rockstar is offering free training on …
- how to be able to remove negative reviews.
- how to easily market your reputation online successfully.
- and how to cultivate a five-star online reputation.
http://www.newswire.net/newsroom/pr/00079739-free-reputation-management-phoenix-az.html