(Newswire.net — January 27, 2014) Scottsdale, Arizona —
National brand management and digital marketing agency Panther Marketing, Inc. (www.panthermarketing.com) today announced the launch of NHL hockey legend Jeremy Roenick’s new website, blog and social media feed in time to connect with hockey fans around the world who will be watching the Sochi Winter Olympic Games. Roenick will be covering the hockey action for NBC Sports and posting regular blogs throughout the games at www.roenicklife.com/home-page/blog/ and tweeting at www.twitter.com/Jeremy_Roenick.
“As a professional athlete and now as a sports analyst, business owner and personality, I take my fans seriously,” said Roenick. “I wanted to establish a digital presence that would build and protect that relationship. Panther Marketing is an expert in brand management and has a real understanding of digital media. I’m an authentic kind of guy and the last thing I wanted was a website and social media platform that wasn’t open, honest and genuine. Panther Marketing really has captured who I am and what I value in life, in words, photo montages and video clips on www.roenicklife.com. I also have a new blog page that I will be using to post news and commentary on sports and all aspects of my very busy, often crazy, life. Sochi is the perfect time to launch my blog and I hope everyone will log on and read what I have to say about the 2014 Winter Games.”
Visitors to www.roenicklife.comwill experience a website that is loaded with content about JR’s remarkable NHL career and his incredibly multi-faceted life after leaving the game in 2009. The site is populated with personal accounts, never seen before photos, a mix of video clips and television interviews. Hockey fans will be able to track Roenick’s 20 year rise to the top of the NHL, beginning with the Chicago Blackhawks in 1988 until his retirement from the San Jose Sharks in 2009. JR’s “life after” traces the excitement being JR—his love of his fans, family and the game of golf, his commitment to giving back and his remarkable career as a businessman and sports analyst. Visitors can also access all of his social media feeds on Facebook, Twitter, Instagram and YouTube directly from the site.
In announcing the launch, Panther Marketing President Gina Weber pointed to JR and his wife Tracy’s willingness to “open their door” and give Panther access to their business and personal lives. “We invest ourselves in really knowing our clients in order to create the right content and look and feel that is absolutely essential in developing a genuine and exciting digital and social media presence,” said Weber. “We live in a marketing world that is connected by relationships, personal interaction and authenticity. The success of branding has far more to do with making and cultivating genuine connections with an audience or fan base over time than rolling out big splashy campaigns that may give someone 15 seconds of fame, but have no lasting value. We wanted our work to be a perfect reflection of who JR is, the exciting life that he leads and what he values as a person and professional athlete. We invite everyone to visit the site and experience JR. It’s worth every minute.”
Panther Marketing
Formed in 1999, Panther Marketing is a national brand management and digital marketing firm headquartered in Scottsdale, Arizona. Panther Marketing’s diverse team of marketing strategists, designers, content creators, digital and social media experts has been working with clients for more than 15 years, developing brand identities, strategies and campaigns for celebrities, athletes, products and companies. The agency has extensive experience in digital marketing, assisting clients establish a digital presence, apply software analytics to measure results and adopt digital media tactics to build relationships. Visitors may go to www.panthermarketing.com for more information.