Columbus, OH Fitness Clubs Using Social Media to Engage Members

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(Newswire.net — July 29, 2014) Columbus, OH — 

In almost all health clubs across America and internationally, referred friends are the #1 source for new joiners. Historically, the most popular way to get referrals is from existing members either by giving them a paper guest pass to give to their friends, or by asking them for their friends and families personal information (name, address, phone, etc…) Most club owners are still using this process.

 

Not AussieFIT in Columbus, Ohio.

 

Members and non members can now receive a video guest pass through a link sent to them by text or e-mail. The video guest pass takes the viewer inside the 4 walls of the club, and allows them to experience AussieFIT first hand. At the end of the one minute video, the viewer is invited to bring the mobile guest pass in to the club and sample the club free for 21 Days. It also includes VIP benefits like small group training and personal training and other perks like free kids’ club access and tanning. It has a $79 value at no cost to redeem.

 

“The response has been surprising”, says AussieFit owner, Geoff Dyer. “Our members have sponsored more than 200 friends to try the program since it kicked off early in June, and many of those non members have subsequently joined”, says Dyer. “Furthermore, more than 1000 people have already opted in to receive our free mobile video guest pass, and hundreds of those people have shared it with their friends on social media sites like Facebook.”

 

Going forward, we plan to educate our 1000+ members (opt-ins to receive text messaging), and our 3,000 members (opt-ins to our e-mail messaging) with helpful videos featuring member benefits, fitness tips, or general health and wellness information. Trainers will also demonstrate the correct way to train on our equipment via video links and/or QR codes. When members come to the gym, each piece of equipment will have a QR code attached, that when scanned with their smart phones, will show proper form and technique on that specific machine.

 

Welcome to the 21st century fitness experience in a health club!

 

To view the 21-day video guest pass, visit:

http://youtu.be/BJ88425FrSE

 

To view an AussieFIT Trainer Tip video, visit:

http://www.youtube.com/watch?v=Fhzsc_kEuKc

 

AussieFIT, LLC is a two-club fitness group started by Geoff Dyer, former founder of Lifestyle Family Fitness, in November, 2011.  The clubs boast over 25,000 square feet, cutting-edge strength and cardio equipment, a cycling studio, large group fitness space featuring Zumba, Silver Sneakers and Les Mills group fitness (BodyPump, BodyStep, BodyCombat, ect..). Child care, tanning, saunas and locker rooms are also available.

 

The two clubs are located at:

 

East Columbus                                             Mill Run at Hilliard

5929 East Main St.                                        3830 Fishinger Road

Columbus, OH  43213                                 Hilliard, OH  43026

614-755-4400                                                  614-771-1600

 

If you would like to interview Geoff Dyer please contact Gina Bailey at gmbailey@verizon.net or

813-288-0771. For more information on AussieFIT, please visit www.aussiefit.net.

AussieFIT

5929 East Main St.
Columbus, OH United States 43213

614-755-4400
geoff@aussiefit.net
http://www.AussieFIT.net