(Newswire.net — March 24, 2015) — Birmingham, AL – The publisher at Good News Networks, a content development company, just announced the launch of Pawsitive Pet Press which will focus exclusively on the growing content needs of the pet industry.
Pawsitive Pet Press will create digital content including social media, web content, and videos in addition to press releases, authority articles, and webinars to help companies develop brand recognition.
“There is a real need for companies to stay in the public eye, but they have little time to generate all the content needed. With the expense of hiring experienced employees and paying benefits, companies are beginning to look for alternatives. That is where we come in.” said Roxanne Batson, the publisher.
In addition to content development for the pet industry, Pawsitive Pet Press will help clients with needs related to online marketing including digital advertising and web development.
As Batson said, “We feel there is a growing need for these kinds of services and we are excited about what we can do for pet related businesses.” The pet industry has grown 62 percent in the last decade from $34.4 billion in 2004 to $58.51 billion in 2014. Predications are that the market still has a long way to grow.
As the public interest in pets has grown, so has the number of new manufacturers that have developed a variety of innovative products such as PetTunes, a device by Pet Acoustics that delivers customized music created to alleviate stress and anxiety in dogs, cats, horses and birds.
Another area of the pet industry that is growing exponentially is that of the pet food industry. Because the public has shown an increased interest in natural products, more manufacturers have flocked to the market with products that include natural foods like salmon which spawned another group of innovators after concerns about mercury came to light. Innovative companies like Forza10 Nutraceutical that uses only anchovies and Pipeline Pet Products which produces Green Bark Gummies made with Chia offer alternatives that are rich in Omega-3 without the problem of mercury.
Pawsitive Pet Press will be working with existing and emerging manufacturers in the pet industry who need management of their online content. For a limited time, they are offering a lead capture webpage at no charge for pet industry businesses as an introduction to their services.
“Ten years ago we published a website that sold a natural supplement and it attracted sales with little or no publicity other than the content we wrote for the website.” commented Batson. “Today, there is so much competition for attention online, you must use every avenue to reach your market including social media, press releases, videos and authority content.”
Good News Networks LLC also publishes content in the natural remedies and self help market.
For more information on Pawsitive Pet Press contact the publisher or visit the website.
Media Contact: Anne Bounds
editor @goodnewsnetworks.com
205-588-1667