(Newswire.net — April 3, 2015) Tampa, Florida — The market may be crowded but it does not prevent the differentiators from standing out. The big box store retailers know their demographics when carving out shopping mall real estate and have their metrics down to a mathematical science. Even so, they are coming to realize that even the large brick and mortar stores like themselves need to offer a significant online presence. The shopping experience now encompasses appealing to the virtual lifestyles that have been adopted by many of differing generations and age groups.
Walking the aisles and seeing the clothing and products was once a luxury that was irreplaceable, however now, there are many opportunities to enhance buying sensitivities through digital communication of information and aesthetics. Additionally, one can access more information and comparison shop a lot faster and more efficiently with the touch of a keyboard and mouse. Buyers can also see the variations of sizes, colors, and patterns side by side without moving a muscle.
Today’s online shopping requires validation from others that have journeyed down the path of the identical experience and willing to share that with others. Word of mouth is one thing, but word of testimonial reviews has become a “rite of passage” that shoppers have tacitly agreed to partake in as a condition of the industry. It is comparable to tennis players that play on granular Har Tru surfaces and understand that they must sweep the courts for those that come to play after them or a golfer repairing a divot on the fairway or green after hitting the ball. It is the “gentlemanly” or proper decorum to conduct oneself for the sport or participation.
Some online businesses have set the bar and reaped the riches from such standards being set, such as Zappos, the shoe and clothing retailer. Zappos built its reputation on the platform where they would ship a number of different items in sizes and colors so that the consumer would be able to try different shoes or clothes and then send back whatever items they did not want. Talk about bringing the proverbial dressing room into your home. This also dovetailed with excellent and warm customer service such that buyers would be “hooked” for life.
At the end of the day, any buying experience whether it be physical or online comes down to the human interaction and the psychology of appealing to the human way of thinking. TQP has set up their online retail store with two brands named ProTech Defense and PowerFunalia. These have been established to cater to the “Human Buying Experience” as the cornerstone of their product choices that solve problems for people and make living more enjoyable. Electronic accessories is where TQP has carved its beginning niche. With the reliance upon cell phones, glass screen protectors have become the first items out the chute. Coupled with an emphasis on customer service and an attractive “loyalty rewards program”, TQP seeks to capture a similar feeling of satisfaction and gratification online from those that want and demand no less.
About Trusted Quality Product
TQP’s product selection has been carefully selected based on what consumers express that is liked and what is needed.