(Newswire.net — April 9, 2015) — Best-selling author and international keynote speaker Karen Leland will be presenting Making Money with Content Marketing at Income Store’s Digital Foot-Print workshop. The three-day event will be held at the Roosevelt Hotel in New York City and will begin Friday, April 17 and continue through Sunday, April 19. The marketing and business development expert will be providing actionable information that can help business owners turn their message into money by teaching them how to improve conversion rates, heighten customer engagement and use content marketing to generate customer leads.
Income Store is managed by a team of more than 30 people from Today’s Growth Consultant, or TGC, a company that buys and builds websites that are generating revenue. During the upcoming Digital Foot-Print workshop, eight classes will focus on how business owners can find new customers, generate leads, re-brand their website, market new products and crush their competitors. While checking into the event, attendees can enter their website address into Income Store’s “NextStep” app. Throughout the workshop, this app will work on the website and at the end of the workshop, a brand new I-Pad mini will be given to each attendee with their “Digital Foot-Print”, a map of the strategy the company would use on each site to crush their competition.
Karen Leland will be presenting on topics that will help business owners understand how to effectively use content marketing to their advantage. These topics will include where content marketing fits in the business’s overall plan, key strategic choices for content marketing, choosing the best bets for a business, branding content that will stand out from the crowd and more. Leland will also be providing real world examples to show how a single piece of well-placed, on-target content can generate as much as $150,000 in revenue.
Leland is president of Sterling Marketing Group, a branding and marketing strategy firm that helps its clients develop stronger business and personal brands. She is also a best-selling author of eight business books, having written for The Los Angeles Times, Self, Inc. and other national publications. Leland is also a frequent on-air expert. She has been interviewed by Good Morning America, CNN, The Today Show, Oprah and others. She has previously written segments and conducted on-camera interviews as a freelance reporter for Comcast.
For more information on Karen Leland and her marketing firm, visit http://www.karenleland.com/.
About Karen Leland: Leland is a marketing strategy and brand development expert, best-selling author, and president of the branding, marketing strategy and implementation firm Sterling Marketing Group. Using The Modern Marketing Pyramid™ method, she helps her clients build stronger business, personal and team brands. Her Modern Marketing Pyramid integrates the disciplines of business development, branding, public relations, internet and content marketing and social media.