Halden Zimmermann on Digital Content Strategy Mistakes

(Newswire.net — October 31, 2016) Chicago, Illinois — Competitive businesses these days are tempted to believe that producing better content in the digital world is the key to success. Much to many business owners’ surprise and dismay, however, this idea is actually nothing but a basic misconception about how digital marketing works. Halden Zimmermann, a talented marketing and management executive, seeks to correct this view and shares three critical mistakes in digital content strategies that business should avoid.

The first critical mistake that businesses make with their content strategies, says Halden, is prioritizing content or product over connecting users. “Connecting people is what digital technology is essentially good at, and business owners should take full advantage of that,” notes Halden. Some of the world’s most successful online companies, including Facebook, Amazon, Airbnb and Uber, are not mere creators of products; they are also connectors. To stay updated, continue to https://twitter.com/haldenzimmerman

Halden believes that businesses from virtually every sector should double their digital transformation efforts if they want to keep up with the new trends. One major company that has successfully connected users is the Chinese internet giant Tencent, which created the microblogging product Weibo and the social media app WeChat. By having a deep understanding of what consumers are willing to pay for, and then leveraging one product network’s success to another, the company is able to generate huge revenues.

The second critical mistake that Halden thinks businesses should avoid is getting too focused on one form of product or content instead of considering a more expandable view of its business. While businesses are encouraged to narrow product focus to increase their chances of success, in the digital world, value in one part of a sector actually gets redistributed to another. This means that for a company to successfully operate in digital worlds, it must recognize product connections—complements, adjacencies, and spillovers. For example, the music business used to generate most of its revenues from CDs and advertise new music through concerts. Now, it is the other way around, thanks to the popularity of digital music streaming.

Trying to follow the lead of successful companies by relying on an established formula is the third critical mistake that should be avoided by business owners. Whether it is the analog world or the digital world, the vital points of strategy remain the same, which is to know what the customers want and how businesses can uniquely provide it. Halden notes that businesses should design unique strategies that will tap into customer needs, and focus on customers and connections as well instead of focusing on product and content alone. To learn more about these trends, visit https://www.amazon.com/Halden-Zimmermanns-Impact-Changing-Income/dp/151927386X