(Newswire.net — April 24, 2017) — Are you wondering what press releases and search engine optimization (SEO) could possibly have in common? If you are asking yourself this question, there is a high likelihood that your business is missing out on a very important tool when you are battling your competitors for search visibility and page rank. Well, the answer to the question is Bing and Google, the two major search engines, always consider press releases when page rank is being determined.
Although the components and algorithms that search engines implement to determine the way search results are processed remain company secrets, updated content, back links and media coverage are some of the factors we know are considered. The press release is a time tested, inexpensive, quick and easy tool that you can use when you are planning your SEO strategy and trying to maintain or improve your site’s page rank.
So, what can you do to create a press release that will stand out from the competition? Also, how can a press release perform double duty by helping with your SEO plans and playing a role in a company’s PR plan?
There are some strategies that are viable for both SEO and press releases, and these strategies can help your press releases deliver SEO value that is genuine, while also getting more attention from customers, clients and potential investors.
Is Your Press Release Memorable?
Did you know that when you are creating a press release, the first ten words of the press release are critical, not only for the search engines, but also the readers? Sadly, many press releases typically begin with sentences that cover up the vital information in a bunch of words that describe more about the company issuing the release than the purpose of the press release. This is one of the most common mistakes seen in press releases. Do not focus on trying to identify your company in the press release, begin with a small description of what you are trying to convey first, then focus on who is making the announcement. This will help your readers remember your company and follow the suggested call to action.
Use Language That is Clear and Simple
It is not complicated to create a press release. Even if the press release is discussing a subject that is extremely technical or complex, you should only use language that is clear and simple while still expressing your point. The introductory paragraph should be short, concise and clear.
Unfortunately, many press releases are issued by corporations that start out simple enough, but become increasingly wordy and unfocused. You can reduce the jargon in your press release by asking someone who is not in the same industry as you are to read your press release. If they have problems understanding the message, simplify your press release until they are able to comprehend it.
Write Copy That is Evergreen and Timeless
Never include a date on your press release unless it contains information about a specific event. When there are dates in your press releases, it can make the content seem dated even if was written and published a month prior. Having dates in your press release will also reduce the number of people who read it and follow the CTA (call to action).
The content should deliver quality while creating interest with your audience instead of constantly interrupting them. This is the best way to get the results you want.
If the first 200 words of the release give your leads information they can use, you will have achieved your goal. Always remain focused on the objectives and facts, while remembering that the true purpose of a press release is as an advertisement.