(Newswire.net — February 28, 2018) — Golden Bay Distillery, a New Zealand based craft distiller, recently launched their limited release JiuJiu Supreme (50% ABV) 2018 Year of the Dog vodka. The limited release was specifically launched for the Year of the Dog and demand for the beautifully presented product has been extraordinary. The majority of buyers were either Corporates who gave the lucky vodka to their priority clients or high-end consumers looking for something completely differentiated and unique to share with special friends and family at the start of the Lunar New Year.
Post launching JiuJiu Blue label, the globally recognized, award-winning vodka, the decision to create JiuJiu Supreme 50% ABV vodka came about post fielding many requests from their loyal fans for a more robust flavoured vodka without the burn. The rallying cry to Terry Knight, their Master distiller, was “flavour me don’t burn me”.
Regarding the decision to launch JiuJiu Supreme at Chinese New Year PJ Andersson, the CEO and Co-Founder, is quoted as saying, “As JiuJiu which is a homophone in Chinese for a long healthy, prosperous life, we decided to formally launch JiuJiu Supreme at the start of Chinese New Year”. The timing could not have been better for Golden Bay Distillery as demand for the product has been such that they only have a few cases of their JiuJiu Supreme left. If the start of Chinese New Year is anything like the rest of the year, the Year of the Dog will be an extremely good one. One particular client was so impressed with the flavour profile of JiuJiu Supreme that it is now his go-to drink when he has sushi.
PJ Andersson, the CEO and Co-Founder, is quoted as saying, “We knew we had an amazing product post feedback from highly regarded market experts but what was not expected was the incredible demand for the product during the Chinese New Year period”. To those who missed out on getting their 2018 limited edition JiuJiu Supreme this year, Golden Bay Distillery will be doing another Chinese New Year limited release in 2019 and will take pre-orders to ensure their supply matches demand. Terry Knight, the Co-Founder and Master Distiller is quoted as saying, “When I made this batch of vodka I knew it was special but to receive the type of accolades we are receiving is extremely lucky”. Terry in his usual self-effacing and gracious way ended the interview by saying “as they say it is better to be lucky than good”. We wish Golden Bay Distillery “Gong Xi Fa Cai!” which is a traditional Chinese (Mandarin) greeting given at this time of the year.
JiuJiu Supreme 50% ABV vodka was launched in time for Chinese New Year 2018. To find out more, it’s possible to visit https://goldenbaydistillery.com/product/cny-2018-jiu-jiu-supreme-50-abv/.
Golden Bay Distillery focuses on small batch, artisan, all-natural products that are produced in a sustainable and environmentally friendly way. For more facts and further information about Golden Bay Distillery Ltd, this can be discovered at http://www.goldenbaydistillery.com.