(Newswire.net — June 7, 2018) — Securing the best tradeshow display location for your booth requires the perfect blend of cunning, business acumen and marketing knowledge. Your location during a tradeshow or conference will determine the level of your success. It is understandable that the areas around the entrances and exits will attract the most traffic, then why do a few brands choose other positions? Is there some other secret factor you do not know about that determines who sees your booth and who doesn’t?
Why should you avoid specific stall locations?
High traffic areas are available at most trade shows, but those around the entry points and exits are not favorable for any brand. Contrary to what anyone has ever had you believe, you must know that you need to stay away from these high-traffic zones during a conference or a fair. These areas are the nexus of chaos and confusion. People are either bustling in or shuffling out. Entry and exit signs are never destinations for people, and they are just ways to reach a target that is not as frenzied. Sometimes, it becomes impossible for them to notice the booths right next to the doors.
How will geography influence your stall choice?
According to several veteran business owners and tradeshow experts, people often have a right or left bias when it comes to these shows. For example – Americans are more likely to notice the booths on their right, while others might take more notice of the stalls on their left. It is understandably an effect of their driving lane tradition. People of individual countries have driven on their right or walk on the right side of the hallway. This factor positively influences the choice of exhibition booths and display pop-ups inside exhibition halls.
While setting up shop for a conference or a global trade show, always take your geographic location into account. Choosing the same position in the eastern hemisphere and western hemisphere can have drastically different outcomes for your brand and profits. Sometimes, it can help to engage in face-to-face conversation with the companies that have reserved trade spaces in your vicinity. They might be aware of new reasons or locality-specific factors that you might not know.
How can you add to your visibility?
One way you can ensure full visibility whether you have prime real estate inside the tradeshow or not is by investing in state of the art trade displays. Choosing the right kind of signage for an upcoming trade fair or conference can be challenging. There are hundreds of options you can now choose from, thanks to the evolution of modern media and digital signage. However, you can also check qualities providers such as Iconic Displays for gathering a practical idea of the type of signage you need.
Who are your neighbors?
Additionally, look for competitor locations inside the exhibition hall. Being located too close to your competition can result in loss of visibility, footfall and potential business leads. It is important not to position yourself adjacent to a principal competitor from the same niche, especially if they have more impressive displays.
You must not forget the cost of rentals
Even after your location manages to meet all visibility and traffic requirements, you need to work at the expense of renting the booth. The charge of a booth usually varies depending on visibility, location and potential traffic. Logically, the better your place more will be the rental fee. There is one way to cut down the rental costs and remain visible throughout the process – by investing in the right tradeshow displays. These high-definition LED displays can grab eyeballs from quite an impressive distance and pull the crowd to your stall from afar.
Why do experts call tradeshow displays ‘smart investments’?
The cost of a digital display for your tradeshow booth is indeed an investment. Whether you buy or rent a pop-up screen, or fully customized ready to install a kiosk, you can always be sure that you are paying for the complete control of the setup. Choose your business media files, channel your social media presence, showcase your latest products and display your latest TVCs. You can use these displays inside and outside, 24×7 for wooing your new customers. That is the very charm of digital displays. They are perfect for out of home (OOH) advertising, and they are perfect for all brands trying to attract the attention of potential buyers inside a crowded marketplace.
Chalk out your expected traffic patterns and find an area that will be less chaotic than the entry and exit points. This simple tip should be able to help you shortlist the primary locations ideal for your tradeshow booth. Do not forget your demographics and geographic location trends. Taking all these factors into account will increase your booth’s visibility.