(Newswire.net — February 11, 2019) — The ultimate goal of every marketing company is to generate more revenue for the company. Though many parameters such as the number of visitors are calculated, what is the point if these parameters do not result in a revenue increase for the business?
This is why it is important to focus not just on bringing visitors to your site, but also ensuring that they end up buying your product/service, so the effort can convert into revenue. Here are some tips to double your website conversion rate with the same amount of traffic.
Include a Guarantee
One of the reasons why a customer may not buy from you is because they don’t know you and your products. They are hesitant to spend their money on your product. To reach out to these customers and to assure them of your honesty, have a no-questions refund policy on all purchases. This greatly reduces their risks and they may be willing to try your product.
Content should be crisp and clear
The content you have on your website should be crisp and clear. You should tell a potential customer what they stand to gain by using your product/service. Be comprehensive without being too wordy. Also, present this information in an appealing manner, preferably with pictures. charts and graphs. Avoid giving too much hype to your product or business because customers today are too savvy to fall for such promotions, Instead, write honest and compelling content to capture their attention.
Use a video
Videos help to bring a human touch to your business. Have a video where you or someone else is talking about the product and maybe even videos on how someone is using your product and the benefits they gain from it. Such visual representations, especially seeing other human faces, gives a sense of connecting to your visitors.
Have a dedicated landing page for SEO campaigns
If you plan to do SEO or PPC campaigns, make sure you have a dedicated landing page for those visitors. Never bring them to your homepage, as research shows that separate landing pages are a better way to attract them. If you have any doubts on SEO/PPC and how to go about them, never hesitate to reach out to a professional and knowledgeable company like WebMotion Media. They know their onion so much so, that it’s CEO, Thomas Oldham, said: “we are simply the best social media marketing agency for small and medium-sized businesses.”
Strong calls to action
Use strong calls to action in different parts of your website content, so you are constantly reminding users that they can do different things on your website. Some of these calls to action include clicking a button, reading a blog post, filling out a form, or just about anything thing that aligns with your marketing strategy.
Include different payment options
Let’s be clear – not everyone likes to use PayPal simply because they may have different preferences and PayPal is not really the only choice out there. So, make sure you include different payment options so your visitors can choose the one that works best for them.
Thus, these are some ways through which you can double your conversion rate with the same amount of traffic.