(Newswire.net — April 1, 2019) — An expensive pay-per-click and SEO campaign would totally be useless if all the traffic is delivered to poorly optimized landing pages. A properly optimized landing page is one of the vital things a business should take good care of in order to generate more leads.
Landing pages designed for each of your products, services or offers provide a comprehensive experience to the users. Also, simplify the conversions by having a specific message for the target audience. In this article, we have listed some must-haves for the perfect landing pages that you should try for your business website to boost conversions significantly.
Concise and attention-grabbing heading
According to the studies, almost 8 out of 10 users read the headline and about two will go through the web page to read further. That is the reason a concise and attention-grabbing heading is one of the must-haves for best converting landing pages. It must deliver your objective in a couple of words to encourage readers to go through the page and be clear about what you want the users to show. For instance, if your landing page includes a video, the heading must contain the word “view” to let them know they are about to watch a video by clicking on the link. Use of a subheading can also help you provide additional and necessary details about your landing page.
An appealing web design layout
The overall layout of the landing page must be tempting to grab the attention of users and to boost conversion as well. If you have a landing page which is badly built, then it is not going to inspire users. That is the reason a landing page must be developed with highly professional elements and an appealing layout. Not use ready-made landing page templates because web users often come in contact with such designs. Be unique and personalize each of your landing pages with unique elements to provide your users with an amazing and mind-blowing experience.
Informative and Engaging Content
A perfect landing page always has informative and engaging content in order to leave no questions unanswered. According to the experts, informative and easy to digest content plays a vital role in converting users into leads and customers. Always choose the right and strong words to keep readers engaged and describe your offers in the best possible way to boost conversions. Use of different content forms such as high-quality images and videos can help your users better understand what you are offering.
Tempting call to action
A properly designed, effective and creatively added call to action (CTA) encourages the users to complete a specific action you want them to take. Whether it is a click to purchase, make a phone call or filling a contact form, CTA must be tempting and strong enough to influence users to take action. A bad call to action will do nothing but annoy your users and make them leave your page for a better option. Invest sufficient energy and efforts when designing CTAs yourself and never hesitate to hire a professional designer if you are not good at it.
The home page shouldn’t be your Landing Page
A home page can easily make your users lost due to the huge amount of information and content added. That’s why you shouldn’t use your home page as a landing page if you want to boost the conversion rate. A dedicated landing page always brings more leads and sales by providing filtered and essential details about a product, service or offer. However, landing pages performs better to convert users into leads when designed creatively and focused on one specific thing or task.
Easy to Navigate
Providing your visitors with all the necessary details and information about your product or service is a superb idea but the excessive flow of text can discourage visitors. You can divide content into small easily digestible blocks by using subheadings. Creative use of white space allows your users to breathe and consume the content for better understanding. Use of bullet lists and table of contents is also highly recommended by experts for rapid scanning and understanding of the article.