How to Create a Social Media Marketing Strategy in a few Easy Steps

Photo of author

( — July 11, 2019) —

If you are not seeing as many sales as you wanted in 2019, it could be that you have a poor social media marketing strategy. More than 7 out of 10 businesses using social media for marketing are struggling. The reason is a very simple one. Most people think that just having social media accounts and posting constantly is enough to bring in the sales that will change your business.

Unfortunately, it is not that easy. The truth is that social media marketing is a bit complicated. Moreover, it is getting competitive in recent years. This simply means that what worked for you in 2018 may totally go against you in 2019. No doubt, this is a very dynamic industry and you have to be on the top of your game at all times.

Facebook, Twitter, YouTube, LinkedIn, Instagram, and every other top social media platform you can think of receive billions of post per day as well as millions of request for paid ads. This means they have to change the rules and their algorithms constantly in order to keep their platform effective. If you are not up to date with their constantly changing rules and algorithms, then there is no way you could have a good social media marketing strategy.

When it comes to using social media for marketing, here are the 3 facts that you must know:

  • Social habits are changing every day
  • Consumer behavior is also changing
  • Algorithms are censoring brand content for quality

Nevertheless, it is still very possible to create an outstanding social media marketing strategy that can give you an edge over your competitors. In this article, you will learn of top ways you can create a winning social media marketing strategy. Keep on reading to find out more.

Top Ways To Create a Winning Social Media Marketing Strategy:

  1. Ask Yourself What Does Your Consumer Want From You

You see, one major reason why many strategies fail is that most people make their strategy just about themselves. When it comes to marketing, you should understand that you are playing the role of a servant and not a master. Your consumers are your masters. Thus, it is your job to find out exactly what they want and give it to them. This should not be the other way round.

To do this, you need to ask yourself:

  • Who is your audience?
  • Where can you find your audience?
  • What does your audience want from you?
  • How can you serve your audience better?

Answering these 4 questions above will help you to figure out who your audience is and the best way to serve them on social media. If you can cater to their needs, you are going to see that big sale you’ve always dreamed of.

  1. Set Social Media Goals To Serve Your Audience

Now that you know what your audience wants, you can go ahead and set up social media marketing goals that align with your business objectives so that you can serve your audience better. Your goals must capture your potential costumers’ interest as well as your business objectives.

To do this, we recommend setting up a SMART goal. Of course, everyone knows what a SMART means. Your goal must be specific, measurable, attainable, relevant, and time-bound. Setting a SMART goal will help to guide your actions as well as ensure that your goals lead to real business results.

  1. Pick Your Platforms

When it comes to social media marketing, a lot of so-called gurus will recommend you make your presence known on all the social media platforms. While this may sound effective, it is not always so. It is important that you focus on a specific social media platform where a sizeable number of your potential customers can be found.

The truth is that it can be incredibly overwhelming to stay up to date on all social media platforms. Thus, we recommend choosing about 3 platforms where you can stay very effective and impactful. Don’t just choose any social media because of the buzz, ensure that a significant number of your current and potential customers can be found on such a platform. This could be Facebook, Instagram, LinkedIn or YouTube.

  1. Decide On Your Contents

Do you know that 9 out of 10 social media marketers don’t put serious thought into the contents they are posting? A bad way to manage your social media is to wake up and post whatever you feel like. 

social media expert

When creating your social media marketing strategy, you must decide whether to use texts, images, infographics, or videos on all your posts or make a combination of them. Take, for instance, videos are known to be very effective on social media. However, it is not every time that you will have access to videos. You must decide on which days to work with texts, images or videos.

When it comes to contents, you should also think about the quality. We recommend working with experts to help you create quality contents you can use on social media.

  1. Measure Your Performance And Adjust

It is not a strategy if you do not have parameters in place to measure your performance. You must constantly check how you are performing and compare it. You can compare your result to previous weeks or months. Additionally, you can also do benchmarking by comparing your result to that of your competitors. 

Measuring your performance is a great way to know if your strategy is working or not. Remember that there is always room to grow. Even if you are meeting your expectations, there is always a chance that you can grow it to the next level.

Final Words

In this age and time, social media is a great way to bring in the big results and meet your business expectations. This is why big companies are investing heavily in social media marketing. Top ambitious companies always go to experienced and reliable social media marketing agencies to help them with instant likes so they can increase the number of their followers, grow their social media presence, and double the result they are getting from social media.