(Newswire.net — July 11, 2019) — The photo-sharing site lets brands tell an interesting story visually. The level of engagement is high because people today use their smartphones most of the time. Again, online users have a little attention span and therefore, find Instagram easy to use and interact with businesses. In simple words, visual content resonates well with Instagram. It is the age of high-definition photos, and stunning videos to pique consumer interest. Wall of text without images or videos will not appeal to your potential customers. Therefore, Instagram photos are your best bet to keep your audience hooked. There is no doubt about the same.
According to an article published on https://www.huffingtonpost.co.uk, timing matters when you post content on Instagram. For example, if you are targeting UK buyers, 2 am and 5 pm is the ideal time to post photos and videos on the platform. Avoid posting at 9 am or 6 pm because followers will not see your posts in these times. Again, if you are looking for maximum engagement, Wednesday is the best day to post in a week. Therefore, you should not only focus on the time but also the day of the week to drive engagement. Here are the types of Instagram images for building rapport with your followers:
Employee-focused images
When you put a face to a name, it is essential for successful branding. No buyer will interact with your brand if it does not have a face or an image. Using visual content that keeps your employees in focus is the best way to connect with your potential buyers. Brands that treat their staff well are well liked. That is the reason why clothing brands often ask their employees to dressup with their products. Instagrammers are more likely to connect with a business whose staff represents their brand persona.
Do not use your employee photos as product models. Tap into their workplace and activities at the office such as birthday celebrations or team exercises to hook your targeted audience. Connecting on a personal level with your audience is the key to the success of Instagram marketing. Your buyers will get an exclusive behind-the-scenes look of your business with employee-centric photos on Instagram.
You can post photos of a lunch party at your office or a photo shoot to pique your customer interest. Posting employee-centric images will make your Instagram content look appealing. Different people, looks, locations, and events will make your brand relatable and worth remembering.
Are your customers buying your garments at the store? Take a snap. Do your employees brainstorm and work hard to deliver a project, take behind-the-scenes video to drive more social media engagement.
Customer-focused photos
The brands that use customer-focused images on social media platforms such as Instagram receive maximum likes, shares, and comments. Social media is about connecting with your followers. What better way to engage them by placing the spotlight on your followers through photos and videos? That is the best way to add value to your Instagram business page. Use your buyer photos wisely. How they benefit from using your merchandise, and what are their likes and dislikes are some of the questions to ask before you post buyer-centric photos on the platform. You can also buy real Instagram likes to take your brand to the next level.
Post photos that show your customers are using your products. It is free advertising on social media to drive engagement. It keeps your buyers hooked; as they check your business page to see if their images get selected or some user share their photos on Instagram. For example, if you sell swimsuits, you can post a photo of your customer wearing the same and having fun on the beach. You must also motivate your followers to involve with your company events. These are simple yet effective strategies to improve brand awareness.
Contest photos
Did you know competitions or contests drive maximum engagement on social media? When you have Instagram for your business promotion, it is super easy to get your followers to participate in a contest that your business organizes. Ask your followers to like, share, and comment on the contest updates that you post on Instagram.
You can reward your buyers with T-shirts, caps, and other freebies. The participants can take an Instagram photo and use a relevant hashtag. You can also ask your buyers to take the best photos so that they can win tickets to your next company event. The prize or reward need not be expensive but something your followers wouldlove. A gift card worth $50 to buy products at your store at a discounted price will make your followers feel valued by your brand. All that matters is keeping your fans engaged and excited using contest photos and freebies.
For example, if you have a coffee shop, you can use #Coffeechallenge to pique café-goers’ interest. When you ask your followers to participate in a competition and post photos featuring your store’s coffee would increase user engagement, especially your niche audience who likes to enjoy coffee and sandwiches at your café. You can also offer a gift card of $25 for your followers whose image earn the maximum likes, as that would help in your product promotion.
If you have a fashion garment and accessory store, you can promote your brand using contest photos. Give your audience an opportunity to post photos of customers wearing your apparel and tag the image. Inform your followers that photos that drive maximum engagement will win a gift card of $50.
Conclusion
When it comes to Instagram, it focuses on what is happening or trending now. Use the right kind of photos to show people what your brand is about and what you do and would be doing in a day or two. It can be a sneak peek of your new product, an event, or a dinner party on your business’s annual day. Involve your followers and let them participate in a contest that would drive more engagement. Use high-definition Instagram photos and see your brand engagement levels soar in no time.
Author Bio: Maria Jones is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.