The Five Mistakes To Avoid When Selling Aviation Parts Online

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( — May 6, 2020) —

Selling online can make you some pretty decent money. The only trick is knowing how to get involved with e-commerce the right way. Some people get involved with e-commerce, expecting to become rich overnight. They see how other online stores have profited and want a piece of the pie(as it were). However, it is important to do your research and avoid common mistakes as you venture to an online platform. 


Selling aviation parts can be challenging on it’s own. So it is important to do all you can to avoid making the process even more challenging. Check out the common mistakes below, and how you can avoid them.

  1. Niche Crowd


You may have sold a few products, but this is just the beginning. You need to continue with your market research. Some sellers start to go on a “creative spree” and hire all these people that they cannot pay. The reason is due to lack of research.


Not everyone is going to love every part you sell. The aviation part styles need to sell for you to make a profit. Lack of market research and finding a niche crowd is going to cause issues. You will wind up with a staff you cannot pay and products that sit on the shelf.


Try one aviation part with different themes and see what happens.


  1.  I Can Make It Alone


Ummm, no you cannot. You will need to hire staff but wait for a bit. Wait until you know that you have a growing niche crowd that likes your aviation parts(be it new or used).


The last thing you want is to undervalue some key positions for your aviation parts e-commerce store. You need to hire the right people for the right roles. Reach out some experts in the aviation field. Ask them how to go about building your store.


  1. The Business of the Business


Some people just start selling products without much thought or knowledge of what they are doing. There can be some innocent naivety in that process, but, ultimately, you are going to need some direction.


You cannot build your aviation parts store without a plan. You get so caught up in the creative process that you forget you do have to run a business. That is why you need to focus on the business side too.


What about emailing? You can do that. Tailor your email list to include people who you think might want your products. Forget about the people who delete your email. Your brand does not even register with them, so you are good.


  1. The Platform


Yes, you are selling aviation parts. However, you still need to use the right channel and platform to sell. There is nothing worse than using the wrong platform and finding out you are not making money.


The goal is to sell to the right audience. You are not going to get anywhere selling aviation parts on a platform catering to room decor.


  1. Branding


Some people do not know how to brand themselves, and that might not be their fault. They might not have had anyone telling them what to do. They just start to do it. Some online sellers get a domain name and end it there.


Your site needs to be your brand. Your aviation site name has to reflect what you intend to sell now and many years later. Your aviation parts products are going to vary, but your brand should not.Some sellers have names and platforms that intentionally hold them back.


You also need to talk to your customers. Part of having an online business is communication. Do you think that a physical store could get away without not talking to people? No, they could not. You need to communicate before, during, and after the transaction.