(Newswire.net — May 15, 2020) –Most people probably won’t quite understand what SEO is, and what it entails, but for anyone doing marketing, or running back-end work on websites or search engines will know exactly what it means. But for those of you who don’t know what SEO is and the importance of a seo company for small business, here’s a short explanation. SEO stands for search engine optimization, and it basically revolves around optimizing or making your website more effective at getting natural traffic. Whether you choose to do it yourself, or you outsource to a specialist like Safari Digital in Sydney, search engine optimization is a necessary investment for businesses that sell goods or services to customers.. There are a lot of different factors that go into optimizing a site, and it can make it seem really complicated, but when you boil it down to the essentials, it’s pretty simple. Here are some different ways search engine optimization affects the way online businesses, and why many are turning to SEO consultation to grow profits. But for those of you who don’t know what SEO is, here’s a short explanation from SEO agency Aspire Media.
Domain Authority
DA, or domain authority, is one of the most important aspects of SEO Philadelphia. Off the bat, it’s important to understand that domain authority isn’t actually used by google or other search engines. DA was created to give you an idea about how optimized a site is for ranking, but is not the end all be all. If you have high domain authority, you will more than likely be ranking high as well, but it’s all a guessing game at how the system works. Domain authority is really complicated and would take a lot of time and research to completely wrap your head around, but it mainly is derived from links. Having other high-quality websites with high domain authorities linking to your page in articles, is basically how it works. The more high-quality links you have, the higher your domain authority. But having a whole slew of low-quality links can send some red flags to search engines, so be careful about just paying for tons and tons of links to low-traffic or badly engineered sites.
Page Authority
Page authority is really easy and simple to understand once you wrap your head around domain authority since it’s essentially the same thing. The main difference between domain authority and page authority, is that DA is based around a whole website or domain, while each page on a website has its own PA. As a general rule of thumb, you probably won’t have to worry much about page authority, a higher domain authority is far more important when it comes to ranking.
Ranking
You may have been wondering what “ranking” is, and why it’s been referenced so many times already in this article. Your site is ranked based on how it compares to other similar pages and domains. For example, if there are two different websites that have an article on how SEO is changing the way online businesses function, then whoever “ranks” the highest, will appear first on google. Basically, ranking high is the end goal of SEO and is the best way to get unpaid, natural traffic to your site or business.