(Newswire.net — May 20, 2020) — Although there are several platforms for these firms to promote their business, Gmail remains the most widely used application for marketing campaigns, as nowadays, more than 80% of companies use email marketing technology. It is used by marketing professionals to increase traffic towards their blogs. Several ways help you to use Gmail templates as a useful marketing tool and make the best out of this app.
Custom domains
If you have an online brand, it’s crucial to have a custom domain for your business, as it helps it get found more easily. A custom field for your brand makes it more memorable for the visitors and increases the chance that they would remember your name and visit again. It not only helps to build your brand equity but with the right keywords, you can use this to drive more traffic. To get a custom email address, you have to upgrade to the Google Apps account, which costs about $50 per year. You can also buy a custom email address that matches the domain e.g. ABCname@ABCsite.com. This helps to make your brand look more professional and legitimate.
The most useful features
There are a lot of other social media apps that people can use for marketing their businesses. But the reason why Gmail is everybody’s favorite is its fantastic variety of features that make it more efficient and super easy to use.
- The ‘compose new’ feature allows you to bring as many new message windows on your screen as your screen can hold. Even after opening several message windows, you still can work with your mail and do other things at the same time.
- Gmail inbox tab is another excellent feature that allows organizing emails from different senders into separate categories. These categories can be labeled using colored icons and are easily accessible with the tabs of their own.
- The star feature is also beneficial, especially for those who receive a lot of emails each day. With this feature, you can star all the relevant emails, and when you want to access them, you don’t need to scroll through all the mess because now all your relevant emails have been organized into the ‘starred mails’ section.
- You can even chat, call, and use video at the same time on Gmail. This multitasking that this app allows also makes it super efficient and convenient to use.
Diversity of Gmail plugins
There is a large number of browser extensions that are available for Gmail. All of these extensions are readily available and are very easy to handle. They can be useful in the following ways:
- Some software can be used to resolve the identities of different users and view their social media contacts, contact information, etc. that can be used to understand the user and get him/her engaged as an ideal customer.
- You can use a Gmail plugin to make an email signature for free. Since your email signature is rich with information like your name, contact number, website, social media, etc., it makes it super easy for the client to reach you. You can even include a picture in your signature.
- Some extensions can help you with a list of the most engaged accounts so that you can pick the right leads to prioritize.
- You can use some plugins to track the actions taken by your recipients. This way, you will know about the type of response that each one of your posts receives. With such tools, you can also track page views.