(Newswire.net — May 29, 2020) — Loyalty is everything in business, and there is an old saying that states that it takes the same amount of work to retain four customers as it does to attract one new one. With this being the case, customer retention is something that should never be neglected in your business strategy. It’s essential to know your customers and personalize the experience for them, this can be done on an individual level for smaller businesses, and using logistics for larger ones. Here are some examples of how to reward loyal customers in an online-only business.
Discounts on Your Own Services
One of the easiest ways to reward customers who have ordered before is to offer a simple discount code for their next shop. You can do this as a blanket percentage coming off the contents of their next basket, and this can have limits or restrictions such as minimum purchase, or maximum purchase. You can also choose certain products or services to put the discount on; this can be useful to push new items or give them a discount on what the customer likes best.
Free Delivery (and Returns)
One thing that can irritate online customers is to see a product on your website or a shopping directory and be happy with the price only to have hefty shipping fees added on top of the ticket price. Even though it will make it look slightly more expensive on the first look, it will be better in the long run for customer relations. Another aspect of online sales is the returns process. If you offer free returns on the small number of customers who want to return or exchange an item, it will only further enhance your reputation.
Gift Cards
Gift cards are a traditional way of giving a little back, and their beauty is that they can be sent and redeemed these days electronically. Although they cannot be redeemed for cash, there are often other ways for customers to do this; for example, you can convert Amazon gift cards to bitcoin easily. This allows them to shop at a much more extensive selection of retailers.
Physical Gifts
You can also allow loyal customers to choose physical rather than virtual rewards. There are plenty of companies that can run a reward scheme for you, giving a range of gifts for the customers to choose from. You could run a rewards program yourself, and if your customers are spread around the world, this is not a problem as online retailers near your customers’ home address can easily take an order from you and deliver to them.
In-App Perks
If you are an app developer and your specialty is games, you can offer incentives that will take place in-game. Gamers are keen to get any advantage they can, and being provided extra lives, useful add-ons, and upgrades that can assist them in their progress are almost always welcome. The beauty of these perks is that they are digital and created by you, so they have no tangible cost and can be given as freely as you choose.