Thousands of Businesses are Using Digital Signage to Increase Profits

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( — June 8, 2020) — Digital signage is a highly profitable marketing method used by a variety of industries including banking, healthcare, restaurants, hospitality, education, and retail. Digital signage is currently utilized just about everywhere including roadside billboards, waiting rooms, gas pumps, inside stores, and corporate lobbies.

Some online companies that don’t market to consumers in a brick-and-mortar building use digital displays to influence their employees in the office. For instance, these companies typically display messages that motivate, inspire, and appreciate employees for special occasions. Another way companies use this technology is for projecting major deadlines, reminders, calendars, and special announcements. 

The number of companies that use digital signage is increasing, as more businesses work it into their existing marketing budget. Thanks to a long track record of success, experts from Grand View Research predict the digital signage market will rise to $31.71 billion by 2025.

Digital signage is profitable

Companies that want to reduce their marketing overhead use digital signage. Compared to print materials that can’t be updated once printed, digital signage can be updated in mere seconds. There’s also no waiting time for the printer to deliver the prints.

Businesses that use this technology save money on the cost of creating printed marketing materials, but also reap the benefits of additional revenue. Many businesses that use digital signage report an increase in either sales or leads and attribute the increase to their digital ads.

Why is digital signage profitable?

Advertising has always been a profitable industry. This makes sense because excellent marketing drives sales. Traditional advertising is still profitable, but when advertisers use digital signage, the profitability has the potential to become quite large. This high level of profitability is the result of three main factors:

  1. Digital signage can be interactive and interactive experiences drive sales
  2. Digital technology can be used to track consumer behavior/interest
  3. Digital ads capture attention better than static messages and images

Interactive, dynamic experiences drive sales

While static signage has its place, digital signage delivers a dynamic experience, including interactive experiences. For instance, large touchscreens can be used to engage people to interact with the screen through a survey or game. Once a person’s interest is captured by engagement, it’s much easier to convert them into a lead or sale, depending on what’s being sold.

Messages can be scheduled in advance, placed on a timed rotation, and are easily updated in real-time through a web browser.

With most digital signage software, businesses can fill in pre-existing templates with data and messages, which costs much less than hiring a graphic designer to create custom messages. Although, companies can create their own messages if they prefer.

Interactive screens are great for trade shows, conventions, and conferences where people tend to network and hang around in common areas.

Restaurants have started using digital signage on tablets placed on tables. These mobile devices function as a menu, but also allow patrons to pay for their meals while sitting at the table. When the menu isn’t being viewed, the devices display various ads and offer games for kids to play.

Many parents are happy to pay a few bucks for games to keep their kids entertained rather than have their kids climbing under the table and wandering around bothering other guests. If just 10 people pay $5 for games each day, that’s an effortless profit of $1,500 per month.

Digital signage can be used to track consumer interest

With the integration of biometric technology, digital signage can be used to track where consumers spend the most time. For example, an electronics store can use biometric heat mapping to pinpoint the areas where customers spend the most time browsing and fill endcaps in that area with special promotions. This can significantly drive more sales for the business.

Digital ads capture more attention than static images

Digital ads are more likely to capture attention than static images. The image quality alone is enough to capture attention thanks to advances in display technology.

When people walk past an advertisement, they’re more likely to turn their head to view that ad when sound or movement catches their eye. Digital posters in movie theatres, for example, are used to rotate movie posters, which means each patron is more likely to view multiple movie posters while the screen rotates.

Digital signage is a necessary marketing component

It shouldn’t be a surprise to learn that digital display technology has become a necessary part of modern marketing. For companies that want better results, investing in digital signage will be worth every penny in returns.