Why Are Online Polls Popular All Over the World

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(Newswire.net — August 26, 2020) — Chances are, you’ve voted in an online survey, shared your feedback on a website, or rated your customer satisfaction after an online transaction. Each of these are examples of online polls, and they’re present in almost everything you do online each day. 

Why are online polls popular all over the world? 

So, what is it that makes online polls so popular? Although online polling has been used since the general public had easy access to the Internet, modern live polling software, including Swift by ExciteM, has made it easier than ever to use. 

As it’s become easier to use, more companies are seeing the benefits of implementing live polls. At the same time, the general population is more inclined to participate. 

The benefits of online polls

Now, what are those benefits of online polls? As it turns out, there are several, but here we’ll cover the biggest and most common advantages of online polling:

  • Create a real-time dialogue with your audience to keep them interested and engaged in what you have to share
  • Receive critical feedback to guide the future of your business, determine customer satisfaction, and to direct the course of your presentation
  • Using online polls is a cost-effective way to collect feedback because you’ll save money (and time!) on paper, printing, forwarding documents, or making calls
  • Increased response rate compared to other polling types because your audience is more likely to participate thanks to the comfort and flexibility of online polls
  • Some live polling software programs include anonymity features so you can allow your audience to hide their identity which further increases response rate and also encourage more honest responses

How is online polling used?

It’s not uncommon for an online poll to be used in nearly everything you do online. 

Here are a few of the most popular uses for online polls: 

Market research

Whether you want to determine customer satisfaction or decide what direction to take your company in next, online polling is an essential market research tool for modern businesses. Marketers can determine which products or services their audience likes most, and what drives them to make purchases. 


From university classrooms to elementary schools, online polling is a great way to quickly test subject knowledge and determine which areas need to be further studied. It is also a great way to keep your students interested and engaged in your content.


Collecting real-time audience feedback with online polls is an incredibly useful tool for event organizers, especially as virtual events are more common than ever. You can utilize polling before, during, and after an event to discover what your audience expects, what they’re enjoying, what their favorite part of the event was, what they would have liked to see or learn, and so much more. 

To learn more about what online polls can do for you and how easy they are to use, visit Swift Polling for more information.