(Newswire.net — November 4, 2020) — Dealing with new marketing strategies to promote android apps can be challenging. However, as soon as you get the idea of step-by-step keyword promotion, it won’t seem an overwhelming task. For you to learn the ropes or to expand your knowledge, we want to introduce some guidelines for both new apps and apps with history.
Developers who are stepping up to promotion with incentive installs should concentrate on the aim of getting to the index. It means that your application has to be visible in the 250 search results of Google Play. To boost your position, you need to prepare a keyword cloud. Ideally, you should contact ASO experts but you can also collect keywords on your own. For that, try to predict the search requests of your potential users. Actually, you can check your ideas manually in Google Play and make sure whether apps in the search results are similar to yours. Then, group your keywords according to their semantic and relevance, and choose the groups for a specific region. Launch a 4-days campaign for your app to get into the index. As soon as you’ve achieved that and your app is displayed in search for some keywords, you can go further with ordering installs for these particular ones. Note that you can’t change any data during the promotion as there’s a danger to lose your rank.
Due to the statistics, users scroll only to the top 10 search results, so your main idea is to get a firm position at the top. For that, you should launch a campaign for up to 7 days with 10-15 installs per keyword. Choose the keywords carefully as highflying ambitions may cause overwhelming costs and even the collapse of your promotion. If you intend to promote android apps by a high-competitive keyword like “dating app”, it’ll require an enormous volume of installs and can bring no results at all. If you’re a newbie, it’s recommended to start with less competitive but more precise keywords that will bring you more organic traffic. Thus, use the keywords “dating app free”, “dating near me”, “singles near you”, etc. Having achieved the rank top 20 and higher, increase the number of installs 1.5 times per day. By analyzing the first results of the campaign after several days, pick up the keywords that are moving high the fastest and create another campaign with these ones. After getting to the top of the index, you’re getting organic traffic. It means that your app is visible and downloaded by real customers interested in your product.
If you have already had experience in keywords promotion, your first step is looking into the console and keywords, which you are already ranked for. Consider the keywords that bring you more conversion and add them to your title and description. Also, create an appealing icon and screenshots that reflect the main idea of your app. Don’t forget to finish your updates and don’t change anything during the campaign as it will negatively affect your growth. Launch a screening first to understand how many installs you’ll need and which keywords are the easiest to promote not to waste your budget. For that, you need to order 10-15 installs for 3-4 days per each keyword. After getting the results of screening, you have to implement different strategies for various keywords groups. For words and phrases which are in the top 20, create a separate campaign and enhance the quantity of installs gradually 1.5 times each day. Search inputs for that you’re ranked 20-200 require 10-15 installs per day until you get to the top 20.
When your campaign is in full play, and you want to track its results, it’s recommended to do it in one or two analytics permanently. The thing is that different platforms use various calculation methods thus, the correct data is to find in the console. There’s such a common tendency that in the first days of promoting your app can lose some positions as it takes some time for the Google Play algorithm to update the info. However, don’t be disappointed as your growth in the next few days will compensate for these losses and enhance your rank. Follow our tips and promote android apps cheap and efficiently!
Keyapp.top is a self-service platform that works with Android applications. We provide incentive traffic, that will help to boost your app and reach the TOP, that is a significant part of ASO for organic traffic attraction.