Keyword Ranking Secrets: How to Rank Higher On Google

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( — June 1, 2021) — If you are a business owner, blogger, or digital media manager, you want your website to be in front of more eyes. Everyone knows that more traffic to your website equals more business growth, but not everyone knows how to get that traffic in the first place.

If you’ve been trying and failing with Google keyword ranking, we’re here to help. In this guide, we’re going to break down everything you need to know to actually rank on google. We’re cutting through the fluff and getting to the real secrets of SEO marketing. Keep reading to finally take your website to the next level.

What Is SEO Marketing, Really?

First things first, we need to provide a brief definition of SEO marketing and Google keyword ranking. SEO stands for search engine optimization. The quality of your SEO is what helps you get that top-ranking spot on Google.

Google keyword ranking is where your website shows up when someone does a Google search for your service. For instance, if you run a hair salon in Richmond, Texas, you want to be the first business that shows up when someone searches, “hair salon in Richmond Texas.”

Getting to the coveted top spot in Google will drastically increase the eyes on your site, which you will then convert to customers.
Several factors play into your ranking, but the most important ones are:

● Backlinks
● Content and keywords
● Technical performance
● User experience

Don’t worry, we’ll break each one of these down so you can crush all four factors. In the end, you will have an effective and powerful SEO marketing strategy.

The SEO Marketing Strategy You Need

Before we break down the strategy, make sure you have a high-quality website. We’re not talking about a simple blog here. We’re talking about a fast, user-friendly, secure site that Google will like. You can check out what they’re looking for with these Webmaster Guidelines
Now let’s get started with the strategy.

1. Backlinks
Think of backlinks as votes from other websites. When a different site links to a page on your website, it adds another vote. You want well-established websites to use their authority to link to you because it signals to Google that your site is credible and worthy of a high ranking.

How do you get backlinks? The first step is to hit publish on amazing content that other people will want to share. That could be a guide, a blog post, or a video. Another way to get backlinks is to write guest posts for other strong websites that include a link back
to your site. If you sell a product or service, you could also offer it free to bloggers who will review it and link to your product page.
There are dozens of other ways to get high-quality backlinks that will give your website more Google street-cred, and it’s one of the most important factors in your SEO strategy, so don’t skip this step.

2. Content and Keywords
Your website needs to offer great content that proves you’re an expert in your field. Don’t hit publish on under-baked blogs, guides, or website pages that don’t offer any real value.

Additionally, the way you format your content makes a big difference in readability. If you have big blocks of text with no structure, readers will hop off your site in a matter of seconds, which will bring your bounce rate way down (we’ll talk more about that soon).

Your content formatting needs to have a flow that includes:

● Short paragraphs
● Headings and subheadings
● Bulleted and numbered lists
● At least one image
● Internal links
● Call to action

Next, your content needs to include effective keywords in your niche. Use a keyword research tool to determine the best keywords for your site. Make sure they are specific enough to make you stand out. If you are running a physical business, pull in your location whenever possible.
Once you’ve identified a few keywords you want to rank for, incorporate them into the right places on your website. Add your keywords to the following places:

● The first 100-150 words of a blog or page
● Your page and blog titles
● Image file names
● Content headers

Don’t overstuff your content with keywords, since Google will penalize you for that. Instead, make sure your keywords are interspersed throughout your website in a way that sounds natural.

3. Technical Performance
The technical performance of your website determines whether or not visitors want to stay on your site. We’ve all seen clunky and ugly websites that we want to click out of immediately.

You can have amazing content, but if your website doesn’t perform well technically, it’s dead on arrival. To have great technical performance, your website needs to be fast, mobile-friendly, and secure.

Ask friends to visit your website and evaluate it for these factors so you know what you need to improve.

4. User Experience
User experience includes the click-thru rate and bounce rate of your website. The click-thru rate is the percentage of your visitors who come to your page and then click on an advertisement. A great click-thru rate signifies an effective marketing strategy and Google rewards you for it.

The bounce rate is the percentage of visitors who come to your page and click off of it before visiting other pages on your website. Essentially, they are potential customers that your website did not convert.

To be heavily rewarded by the Google gods, you want a high click-thru rate and low bounce rate. If you follow the steps we’ve outlined above, you will achieve the rates you need to grow your business.

Become a Keyword Ranking Master
Hopefully, you feel ready to take on Google keyword ranking with our effective strategy. If you are still lost, there are many tools that offer professional SEO services that can help you.

The most important thing to remember is what your customers are looking for and strategize your SEO marketing around that.
For more digital marketing and technology resources, check out the rest of the blog.