(Newswire.net — February 2, 2022) — It can be difficult to increase brand awareness, especially with the market growing every day. Car wraps can be a powerful and affordable advertising tool that generates visibility for businesses and thousands of impressions every day. Car wrapping is a powerful marketing tool that can be used for any type of commercial application.
Businesses must always consider ROI (return on investment) when estimating their advertising budget. Although traditional advertising channels are sometimes reliable and valid options, Axiom Print has found that Car Wrapping is more efficient than other advertising methods.
Commercial vans are the most commonly used vehicle in the industry. These vehicles cost on average $3000 to $4500 for a full wrap. Based on more than 200 invoices, the average cost of a car wrap is $3900. It is important to avoid direct sunlight. A car wrap’s minimum life expectancy is five years. However, it can last up to eight years if it is kept in a garage overnight. The monthly cost of the wrap is $65 per month if the $3900 total is paid off in 60 months. Let’s now look at these statistics:
- Average daily impressions for fully wrapped vehicles are between 30000 and 70000.
- The average time the car has been out on the roads is 18-22 days
It costs $65 per month and will cost $2.95 to $3.65 per day. If we take into account the average 40000 impressions per day, it will cost 7c to 9c per 1000 impressions.
It costs $2.50 for 1000 impressions, which is a comparison to an Instagram ad. Although Instagram has many tools to target advertising, it also comes with a fixed salary for SMM professionals. Car wrap, however, will advertise while the team drives to perform their services.
A car wrap is also a great advertising tool. It gives your business credibility among your existing customers, which can lead to referrals.
These are some mind-blowing stats that you might find fascinating:
- 98% of in-vehicle drivers claimed to have seen truck-side advertising.
- 33% of car viewers decide to buy certain products or services based upon advertisements on the vehicles
- 92% of those who tried car wrap for advertising purposes, said it was the best way to advertise in local areas.
If the vehicle wrap generates 2-3 leads each month, the service-based project’s average value will pay the full cost in six months.
The above results show that car wraps are definitely worth the investment. For TV ads and radio ads, people may skip or speed forward to commercials. Wrapped cars advertising your advertisement can be hard to miss: they will chase you down. A quality wrap can last up to six years if it is installed properly. Once you have invested, you will get the highest return.
The ROI calculation is based upon commercial vans which take approximately 45% of commercial wraps. Box trucks and pick-up trucks are two examples of common vehicles that are great for wrapping. The wrap price and the average monthly miles are driven may affect the RIO. The RIO also covers protecting your investment and making sure it lasts longer. Because the wrap lasts longer, the “cost per day” is lower. To ensure that the wrap lasts longer, avoid direct sunlight and weather changes. Instead, park your car in a garage or carport. A regular car wash is important to extend the life of your wrap. Unfortunately, vandalism and car accidents can happen so many commercial insurance companies include vehicle wrap protection in their policies. To protect your investment in car wrap, ensure that you include it in your commercial insurance policy. This will prevent any unexpected events from wasting your money.
AxiomPrint can help you ensure that your car wrap is done professionally in Los Angeles County. Axiom Print, a reputable and competitive Los Angeles printing company, offers great printed marketing tools to increase brand recognition. The company is also one of the top vehicle wrap suppliers in the US. They are committed to ensuring that you have a great experience with your wraps.