LO:LA, a digital marketing agency based in El Segundo, has released a guide sharing ways in which brands can help spread joy through their marketing.
With its new guide, LO:LA aims to show brands how they can create emotional connections with their customers that go beyond products and services. The guide uses many recent examples to demonstrate how spreading joy has helped brands increase their loyalty, improve their perception, and grow their business.
More details can be found at https://www.thelolaagency.com/2023/03/31/spread-more-joy
According to LO:LA’s latest guide, “a brand’s obligation to create joy with its marketing goes beyond just selling a product.” In other words, brands need to create experiences that will emotionally resonate and make consumers feel as though they are part of a community. To do this, they need to transcend traditional marketing approaches and concentrate on connecting with customers on a deeper level.
The example that the guide uses is Airbnb, which recently ran an advertising campaign that emphasized the experience of traveling and exploring new places, rather than just their accommodations. The commercials focused on the memories that individuals can create when staying in an Airbnb. As a result, Airbnb got a lot of positive feedback and their bookings increased.
The guide also notes that spreading joy through marketing doesn’t have to be complicated or expensive. Another example the guide uses is Oreo, whose recent “Oreo Daily Twist” social media campaign was a simple yet effective way of stirring up a lot of buzz and generating them more sales.
LO:LA suggests that by spreading joy, brands can open doors of understanding and help address bigger societal issues. Through their marketing, brands promote humor, storytelling, positive messages, and experiences, all of which can significantly impact the way people live their own lives and how they help shape the lives of others.
“In today’s fast-paced world, people are constantly bombarded with negative news, stress, and anxiety,” said a spokesperson for the company. “As a result, creating moments of joy and happiness has become more important than ever. This is where brands can step in and make a difference by creating joy with their marketing.”
About LO:LA
LO:LA is a creative marketing agency with connections to both London and Los Angeles. Since opening in 2017, the agency has helped several high-profile companies improve their branding, marketing, and advertising, including Mr. Clean, Staples, L’Oreal, and Complice.
Interested parties can find more information at https://www.thelolaagency.com/2023/03/31/spread-more-joy