LEAD Engagements has announced a new update to the First VisitorID platform – a prospecting tool that captures website visitor data for more targeted communication and marketing.
As industry research shows that 98% of visitors fail to complete forms or initiate contact via email, First VisitorID now identifies up to 40% of website visitors by name and email address – helping businesses improve conversion rates.
For more information, visit https://firstvisitorid.com/
With 42% of sales reps noting that prospecting is the most challenging aspect of their role, the new update streamlines the process through a WordPress plugin or short HTML script.
First VisitorID tracks the pages visitors browse, the actions they take, and other key data points along the customer journey, enabling more customized marketing strategies because businesses can deliver personalized content.
The company has committed to ethical data gathering and adheres to the latest privacy laws and regulations. No form completion or login is required to use the software, and users own all customer data so they can integrate the tool with their email service provider for advanced consumer interactions.
According to LEAD Engagements, buyers complete 57% of their purchase decision before engaging with the sales team, but conversion drops as the number of decisions increases. First VisitorID reduces the number of people actively involved in the buying decision and automates the engagement process so businesses can connect with customers while they’re browsing the site.
By identifying the name, contact information, and user data of visitors, businesses gain real-time insights that can be directly routed to their CRM. Up to 40 data points can be captured during a real-time API call, and users can actively gauge interest in specific products.
A recent client stated: “We specialize in sportswear. Over the last couple of months, we have seen a sharp increase in in-store sales. Our sales team has reached out to our website visitors and offered coupons they can redeem on their next visit as well as adding them to our newsletter with seasonal and special offers. I couldn’t be happier.”
The company also provides search engine optimization, content and backlinks, and a listing sync builder to help clients achieve their growth goals.
Those wishing to find out more can visit