Beauty Product Sampling For Customer Acquisition: CPG Marketing Service Launched

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Founded by two CPG industry veterans, Test Dryve launched its online product sampling as a cost-efficient marketing strategy directed to purchase-intent customers.

The marketing company’s recently launched product sampling service focuses on consumer packaged goods (CPG), including food and beverage, beauty and skincare, personal care, and pet products. With the experience and expertise of the company’s co-founders, Matt Matros and Krik Angacian, Test Dryve works with top publishers to find content integrations and ad placements suitable for each brand.

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Stemming from the rising cost of Facebook and Google ads, Test Dryve identified a gap in the market and understood the need for campaigns that focused on high-quality, purchase-intent customers genuinely interested in trying a brand’s products. Matros and Angacian channeled their combined industry experience into establishing Test Dryve as a new service that fosters lifelong customer relationships.

Matt Matros is a consumer-focused entrepreneur, with a track record that includes two eight-figure exits. He sold his brand, Limitless, to beverage giant Keurig Dr. Pepper. Limitless was a successful venture that showcased Matros’ ability to understand consumer behavior and brand development.

His co-founder, Krik Angacian, is a 2x CPG brand owner, known for marketing strategies that build up a vast network of publisher partners quickly. Test Dryve is now leveraging this network to offer brands a wider audience reach.

With their combined understanding of the struggles CPG brands face and the potential of e-commerce and digital marketing, they designed Test Dryve as a service that optimizes consumer engagement, brand loyalty, and marketing costs.

Test Dryve’s approach to product sampling is purely performance-based because brands have complete control over the number of sales they wish to get and the overall campaign budget. They only pay for converted orders, ensuring that every dollar spent contributes to customer acquisition.

“We create the ad units for you, at no charge. We just need your brand assets and your trial offer, plus you’ll have final creative approval. We do not bring low-quality traffic to your site – we give you only customers with the intent to purchase and those who want to try your product,” a representative said.

Interested parties who want to know more about Test Dryve’s services may visit