Freshly’s Joins “Double Up Bucks” Program For Snap Recipients

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Freshly’s Market in Aberdeen, Mississippi, owned by hometown hero Miss Katrina Holliday, is taking part in Double Up Food Bucks benefiting SNAP recipients. It allows to double their purchasing power up to $20 per day when buying fruits and vegetables using their EBT cards.

Aberdeen’s very own Freshly’s Market, a new concept in grocery shopping introduced by hometown hero Miss Katina Holliday, has announced that the store will take part in Double Up Food Bucks benefiting Supplemental Nutrition Assistance Program (SNAP) recipients. It allows these shoppers to double their purchasing power up to $20 per day when buying fruits and vegetables using their EBT cards. Miss Holliday opened the modernized mega-store in January of this year as a means of offering locals a convenient and geographically desirable destination for purchasing a wide assortment of high-quality groceries. The 20,000-square-foot supermarket, which is located at 100 Highway 8 West, in Aberdeen, Mississippi, also boasts a hot deli, bakery and floral shop all under one roof.

“We are excited to introduce Double Up Food Bucks to our many patrons who rely on SNAP benefits to make ends meet,” says Miss Holliday, who shared that Freshly’s Market is one of 30 participating stores across Mississippi extending from the Delta to the Gulf Coast. “The new program is proving to be a win-win for the state in that families with lower income now have broader access to healthy foods while local farmers will sell more produce.”

In addition to Double Up Food Bucks, Freshly’s Market provides a number of other conveniences including on Tuesdays during which all military (both active duty and veterans), uniformed police and fire officials and senior citizens receive a 5% discount on their purchases. Visit

Freshly’s Market is the anchor store of The Pointe, a 30,000-square-foot complex that is also the brainchild of Miss Holliday. It also houses Urgent & Primary Care at the Pointe and will eventually play home to a restaurant and retail store. Visit for more information.

Since moving away from her hometown in Aberdeen, Mississippi, Miss Holliday has become a successful Los Angeles-based entrepreneur who is best known as the founder and CEO of Holliday’s Helping Hands, a nonprofit that assists both homeless persons and young mothers recently released from penal institutions by housing and preparing them for lives of independence. The program has been recognized for its award-winning approach to serving it underprivileged clients and become a beacon for other such programs. Part of her strategy is helping clients develop “roadmaps” for their futures — detailed, comprehensive plans that help them hone their lifestyle skills, plan monthly budgets, job train, prepare for job interviews and become good neighbors and citizens. For more information about Holliday’s Helping Hands visit