Content Marketing For Paving & Surfacing Companies: Hyperlocal Strategy Updated

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Brigins Digital Consultants has updated its multimedia content marketing strategy for paving and surfacing companies seeking to enhance their online visibility and brand recognition.

The goal of the newly announced strategy is to establish clients as industry leaders in their vicinity through multimedia content campaigns. With this approach, Brigins Digital Consultants improves clients’ online presence, leading to an increase in organic traffic to their websites.

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The recently updated service is an alternative to conventional methods like SEO and PPC (Pay-Per-Click) advertising. The hyperlocal content can help clients significantly improve their Google rankings within six months, says the agency.

Medium Magazine reports that 78% of consumers perceive custom content as an effort to build long-term relationships, saying it’s an efficient tool for attracting and keeping customers. Further, the article reveals that companies that blog generate 67% more leads than companies that don’t produce any content, and that content marketing generally costs 62% less than traditional marketing methods.

Brigins Digital Consultants’ team of writers produces engaging content with the intention of educating target audiences. This is something that paving and surfacing companies can benefit from, as the general public doesn’t have much prior knowledge of the craft, and potential customers are likely to seek information before deciding on a product or service.

The hyperlocal strategy involves creating articles, blog posts, slideshows, infographics, and videos that resonate with the local audience. By incorporating keyword phrases that target specific services and geographic areas, Brigins Digital Consultants’ clients can reach more people and subsequently attain more organic traffic.

The agency points out that its hyperlocal content is not a sales pitch that might be perceived as intrusive. Instead, the writers highlight how a company can solve its customer’s problems in an informative way.

About Brigins Digital Consultants

Colt Schroeder founded Brigins Digital Consultants in early 2022. In addition to content marketing, the Sacramento-based agency offers services like SEO and website design.

“As the CEO of Brigins Digital Consultant, I help local businesses achieve online success and sustainable growth,” said Mr. Schroeder. “I have a passion for providing personalized digital growth strategies and innovative solutions that are tailored to the unique needs and goals of each client.”

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