(Newswire.net — June 15, 2017) — With an increasing number of enterprises utilizing a broad range of cloud apps to facilitate communication, collaboration, analysis, accounting, and virtually all other tasks related to business, there’s an inherent challenge associated with integrating all of those separate interfaces into one unified workflow.
Integration development company Celigo has recently helped make a huge stride forward in the way of bringing the best platforms together by creating a connector that seamlessly merges the functionality of Netsuite’s OpenAir project management system with Salesforce, an industry-leading customer relationship management (CRM) software.
Bidirectional Syncing Allows for a Complete Connection
The developers at Celigo have managed to create a connector that allows for bi-directional syncing of accounts and clients between Salesforce and OpenAir and vice versa. This means users can easily view and access data from OpenAir from within the Salesforce interface, such as totaled billed amounts, project completion percentage, billable hours, and more.
Users can also convert the opportunities and opportunity line items within Salesforce into OpenAir projects, and exchange contacts between both platforms quickly and easily. Furthermore, all of the features of the connector are fully customizable via the user-friendly interface. The Netsuite OpenAir connector for Salesforce effectively creates a super platform that every existing Salesforce or OpenAir user could benefit from.
Combining Two Powerhouse Solutions for the Sake of Business
Busy company executives and marketing teams typically rely on at least 5-10 different apps or online services to complete mission-critical tasks. Research has shown that simply switching between software interfaces and logging in and out of accounts consumes more than just the time it takes away from productivity, it also breaks a person’s train of thought and requires them to focus on multiple platforms while trying to maintain a consistent workflow.
Celigo aims to address these concerns by developing connectors that merge and unify the most commonly used corporate software into a centralized, all-inclusive interfaces. The recent OpenAir connector will be a relief to users of Salesforce who also use OpenAir, which is bound to be a significant percentage of the 150,000+ customers of the web’s most popular CRM software.
Salesforce Growing Via Collaboration
The recent integration of OpenAir and Salesforce represents just one of many different ways the company has been growing in the past year. The total revenue for Salesforce.com is up 25%, their cash flow has risen by 17%, and they’re renewing major deals with software giants like Veeva Systems – a life-science software development company that has been valued at around $8.5 billion. The company also recently made a deal with Einstein ABM to enter into the account-based marketing sector.
The well-known DocuSign has also partnered with Salesforce to produce its burgeoning app, and it’s estimated that more than 3 million developers utilize the Salesforce’s site or sister sites, which include Lightning, Einstein, Heroku, and Force.com.
Salesforce Announces $100 Million Fund for Developers
In fact, developers are such an important aspect of the Salesforce business model that the company has recently announced it will be providing a $100 million fund to help developers and businesses build and sell their apps. Such an investment is a solid indicator that the company is re-investing in its leading customer base in an effort to further boost the CRM industry that it has already climbed to the top of. It’s also an indicator that Salesforce shows no signs of slowing down despite the fact that it’s already one of the most dominant companies in the cloud.
Salesforce announced the launching of the newly improved AppExchange program in March 2017 along with the accompanying $100 million fund that will be used to incentivize startups and developers. The AppExchange itself has been around for quite a long time – since 2006. Since then, more than 3,000 apps have been added to the unique developer and business-oriented marketplace.
NetSuite Partnering Up as Well
Last month, news of NetSuite winning multiple major corporate partners made headlines when Terillium announced that it would be joining the company’s Solution Provider Program. That’s a big deal considering Terillium is a JD Edwards ERP and Oracle Partner with more than 170 employees, 500 customers, and 150 consultants spread across the U.S. Last month another Oracle platinum partner joined the program as well – GSI, Inc.
Aside from Oracle partners, many other types of businesses have joined the program, including Microsoft Dynamic partner Rand Group, which recently added a new practice and business unit based on NetSuite’s solutions. With moves like this, it appears that NetSuite is becoming a household name within the ERP, CRM, and project management industries, and it’s an ongoing staple in the arsenals of many lucrative enterprises.
Celigo Recognizing a Need and Opportunity
Although there aren’t any official stats denoting how many Salesforce users also use NetSuite, with both solution providers becoming increasingly popular it’s only a matter of time before there’s a significant demand for integration between the two. Celigo has effectively positioned itself as a pioneer in the niche of connector software and apps that unify and streamline processes and accounts within multiple interfaces.
By fulfilling a need early on, Celigo is at in an ideal spot to take claim as a leader in the sector of app integration, which is becoming absolutely essential in today’s ever-growing app markets and deadline-driven business models. Corporate teams want robust interfaces that are also simple and easily compatible with the other interfaces that they commonly use, so there’s definitely a gap that needs to be filled in the area of unifying corporate apps, just as WhatsApp and similar competitors filled the gap for centralizing messenger apps.
The Future of Corporate Apps
It’s not hard to imagine a world where almost all useful corporate apps are brought together under a single umbrella for the sake of enhancing business productivity. There could even be regulations put into place that require certain kinds of apps to ensure compatibility with others. Even if there aren’t any rules or laws that make it mandatory, chances are we’ll see more developers creating compatible platforms for the purpose of attracting pre-existing customer bases.