(Newswire.net — January 23, 2018) –Running a business website is challenging and competitive these days. Everyone is shouting out loud about their products & services, claiming it to be the best in the market.
If you are running a business that has high competition, you might find it difficult to convert your visitors into potential buyers.
Luckily if you are getting sign-ups, you need to find out ways to reach your users regularly to optimize your conversion rates.
Marketing ways like sending emails, sending bulk SMS always work for better conversions. Since we live in a mobile world today, SMS marketing proves to have better conversion rates than email marketing.
So if you are someone who has a nice signup form on your site for the users with all proper fields like Name, Email, Phone Number but not doing SMS marketing, this is the time.
Research showed that SMS marketing has 98% of open rates whereas email marketing has 20%.
For example, in my day to day life, I get SMS offers from brands like Jabong, Myntra, Flipkart, Amazon, Domino, Lenskart and it becomes so easy for me to order something if I want. I don’t have to check my emails, neither I have to open the site to get the coupon codes. Everything I get on my mobile. :)
Take a look at steps that you can implement with mobile marketing in your business:
#1 Know Your Target Customer For Better SMS Building List
To get better conversions with mobile marketing you should know your target users – who you are pitching and why?
With bulk SMS, it becomes more important that each of your messages should be client based.
Create a contact list that has your present, past and loyal customers. An ideal way to know your target users is to have an incredible sign-up campaign that tempts your clients to join your messaging list.
#2 Offer Values To The Customers Without Wasting Any Time
Don’t offer little values to your users, they feel bad about it. Your prospects don’t want to waste their time by receiving the offers that are not worth for them.
Make sure your SMS thoughts incorporate contests, giveaways, deals rather a senseless message that would irritate clients. Keep in mind to check the outcome of every single SMS that you are sending to the clients.
A better way to build your SMS campaigns is to use keywords like OFFERS, DISCOUNTS, etc. that could get you a better CTA.
#3 Personalized Your Bulk SMS Marketing Campaigns
“Hey” or “Hi” sounds normal these days. People are bored of it. To get your customer’s attention, you need to personalize your SMS campaigns.
Your campaigns should be tailored to individual customer groups and should have details like gender, age, past purchases, and location.
This will help you better on what to send your prospects to get better ROI. Keep your campaign concise and short. Choose your words carefully and make sure it describes your offer in 160 words.