(Newswire.net — March 22, 2018) — Although it may be heavily underestimated in the world of cosmetic surgery, sometimes an upgraded smile can be the cheapest, quickest and most dramatic change that someone can make to their appearance. Nothing is more aesthetically pleasing than a bright, beautiful smile. But when clients enter a dentist’s office, are they interested in considering a one-stop shop with fillers and Botox? Is a Winnipeg dental office a good place to offer other services? With dental drills and teeth cleaning equipment, is it really the best place for a complete makeover to turn back the hands of time?
If you are considering dermal fillers or injections such as Botox, there is little doubt that they can make you look significantly younger. The best part is that they are relatively risk-free, and they are very easy to administer if you know what you are doing and are trained to do so. The problem is that there is a such a high demand in the market, many cosmetic centers are adding services that they might not really be trained to perform. Just because you know how to overhaul someone’s smile, that does not make you qualified to inject fillers and Botox.
There is a clear advantage to the one-stop shop – mainly it is a one-stop shop and you can have everything done under one roof. If you have your teeth whitened, put on veneers, and also have some fillers and Botox done all at once, it can feel like you have turned the clock back decades. But don’t discount the fact that discounted services might not be the way to go.
The disadvantages and advantages of combining dental cosmetics with dermal fillers
Before you decide to offer dermal treatments at your dental office, take into consideration the potential risks and downsides of offering too many good things in one place. These are some of the considerations that you must make.
Is it legal?
Before you start to offer services for facial/aesthetic cosmetics, make sure that that you understand what is and what is not legal about providing dermal services. You will want to investigate what type of state regulations are necessary and whether it is legal for a dentist to provide dermal treatments in the state where you reside. Laws tend to differ from one state to another, so before you provide additional services, make sure to check your local laws.
Branding
If you want to present yourself as a wholistic beauty center, then having many services offered in one spot will increase the likelihood that people will come to your office over someone else’s. If they only have to make one appointment, they are more apt to make one instead of several. And if you brand yourself as a high-end service for those who are looking for an overall overhaul, then you are probably going to get more clients than if you just focus on one component of cosmetic surgery.
What is your business plan?
If you are going to add services, then you can’t just add them without thinking about the additional expenses involved in having the space necessary, the trained staff, and the equipment. If you don’t want to look like a second-rate service, it is important to plan ahead and know exactly how you need to grow your business and what type of capital you will need to sink into it to make it a success.
Competition
Before you even consider adding Botox to your service list, make sure to figure out who your competition is. If you are going to be competing in a saturated market, then it might not make sense to take on something that will drain your resources and that you might not get a huge return on.
Are your current patients interested?
The best way to gauge whether adding Botox and fillers may be a good fit for your practice is to start asking established patients if they would give it a try and what their opinion is of you providing additional services. The key is to make sure that you can keep the clientele you have and maybe get them onboard to come to you for more than just teeth cleaning and whitening.
It might sound a little far-fetched, but there are a ton of professionals who are short on time and would love a one-stop shop where they can get all their cosmetic needs done in one appointment. If you are considering adding more cosmetic services to your dental practices, see if it is legal, check out who your competitors are, and find out whether there is an interest before you take a leap of faith.