Effective methods to improve email deliverability during the active sale season

(Newswire.net — September 23, 2021) —

Autumn and winter seasons are the most remarkable for business owners and it is a perfect opportunity to communicate with your audience letting them know about your brand. One of the most successful ways to communicate with potential clients is by running an email marketing campaign. It gives a great chance to attract the recipient`s attention with your creative messages and demonstrate all advantages of your product. Besides, using some innovative instruments and marketing methods you will be able not only to boost sales, but also you can increase your email deliverability rates.

 

However, these periods of a year are characterized by a huge number of messages which clients might get. And that can be frustrating for a client whose inbox fulfills with an enormous amount of emails. Knowing all these possible difficulties, you will probably ask yourself: How to make my email marketing campaign successful? How to ensure that my messages will not end in a spam folder? There are lots of issues you might face during launching an email campaign, such as hard or soft bounces, declining engagement rates, problems with domain heath, redirecting into spam folders or blacklisting, fighting with spam filters and service providers, and many others. That is why controlling all these factors is extremely important for those who want to achieve brilliant results in an active sales period.

 

Fortunately, we created this article especially for you and will touch on the following points:

• Spam in emails: how to define and improve your template 

• Do we need images in email?

• Caring about safety guidelines

• Engagement rates VS email deliverability

• How to increase sender reputation

• Recommendations during the high season

 

Stay tuned and let’s find out what can help you in protecting your email marketing campaign from spamming and how to boost your results at this time of the year. Intriguing? Fasten your belts and let’s dive into this topic together!

 

 

Spam in emails: how to define and improve your template 

 

Are you able to differentiate business suggestions from spam emails? Spam emails are known for their loud slogans in the subject lines with flashy pictures with links. In order to empty email space from spammers, server providers use spam filters with the help of which it is easy to detect spammers by neutralizing them before they reach the recipient’s inbox. However, hackers and spammers do not lay off and they try to discover new ways and tactics to achieve their receivers and make them open links or get a response. They avoid loud phrases and make their message look credible. There are effective points that help you distinguish spam messages:

• The first thing you should notice – deceptive and misleading subject lines. There are lots of examples of messages when you get an email with the lines: «Hi, [your name]? It’s been a long time. How are you? ». It feels like your old friend has just written to you; however, the reality is different. When you see such a subject line, your first reaction will be of course to open it. Later you will reveal in the body of a text that there is a suspicious link, loud and promotional phrases, and an unknown domain name. Such senders should be detected straight away and end up in a spam folder!

• As we stated before, one of the most important elements to which you have to pay attention is a domain name. Be sure that your email marketing campaign is launched from a credible domain name in order to avoid spam folders. A lot of business owners invest in this part of the campaign with lots of effort, time, and financial resources in a paid business domain name that identifies a company at once. While spammers` position is not to invest nocent and time into a paid business domain name.

• In the body text, you will see links as a bright realization that a message is spammed. Spammers` main goal is to open a link, click on and download it. Nowadays they come up with a variety of ideas on how to hide links in a message to create a credible and trustworthy email, however, they are extremely dangerous either for your private email account and for your business data and PC. Fortunately, service providers check every message that can be delivered to you with the use of spam filters. So, caring about the body text of your message is essential if you want not to be spammed.

• Spammy and triggering context of a message. One of the methods to achieve a client’s attention is to provoke emotions. That is why we can describe our product using a lot of adjectives, describing, and emotional words. On the contrary, spammers always use such phrases as «wow», «for free now», «excellent», «the end soon», «fascinating/outstanding» and others, so to distinguish spammy phrases from business context became much more difficult. In the process of running your email campaign, we suggest you avoid spammy trigger phrases, learn which words are spammy, and be careful with using exclamation marks and numbers. The more you pay attention to your marketing message, the higher rate of email engagement you will have.

 

Definitely, there are many situations when a launcher involves a lot of resources on checking spam containment in their emailing. However, messages end up in a spam folder anyway. What does it happen? Yes, there are some elements which we might miss (as a human factor) during the launching campaign. In this case, we have to engage in such innovative web development as Folder, which is a product of b2b lead generation company Belkins. Using this innovative tool is a great chance to improve your email deliverability. It will help you not only detect spam containment in your emails, but also reveals all domain issues and even gives individual recommendations on improving your email processes.

 

We are sure that checking on spam content is one of the key steps in an email campaign because it is a direct interaction with your client. That is why it is essential to create a clear and transparent message in order to make a receiver feel that you are a credible sender. Of course, you might miss something, so testing email deliverability with such an innovative spam checker email will be a helping hand for you.

 

 

How images impact testing email deliverability?

 

During active seasons B2B sales lead to try to impress their potential audience with two essential components which are designing a message and content. In the previous paragraph, we have discussed the bode text of a message and its containment. Let’s dive into the design together.

 

Firstly, ending emails with images can be a tricky thing. Of course, it looks much more attractive, especially during the sale season. Every seller, business owner, and email marketer wants to describe their product in detail and in bright colors literally. However, you have to know that there are receivers who can have an image blocking system because using images can be a signal that a message is a spam. Emails that are full of pictures are heavy and receivers should waste time even to open them, as a result, they will not subscribe and can block or spam your message.

 

Secondly, launching an email marketing campaign with an upgraded level of emailing using iframe tags, JavaScipt or CSS can be a trap for your campaign. It is easy to explain – email service providers (Gmail, Outlook) detect these elements and mark them as spam because of their suspicious phishing scam. So, be sure that your emails do not include these points.

 

Thirdly, be sure that your email is available for the mobile version. It will prevent you from getting blocked and spammed. For receivers, it might be confusing to get messages which correspond only to the PC version. Besides, do not forget that your message includes all key elements such as line, subject line, and body text.

 

Finally, involving web designing to the visual part of emailing is an essential step. That is why paying attention to the mentioned points is a pledge of success.

 

 

Caring about safety guidelines

 

In the process of launching email marketing campaigns during the active season, there are a lot of factors you might forget. One of them is checking HTML codes. A perfect HTML has formatting, and the font pairs should look orderly and neat. Basically, users pay a lot of attention to it, so if you care about HTML coding, you will ensure yourself from avoiding ending up in a spam folder.

Be certain, the size of a link is appropriate, and you have a built-in opt-put function in order to give the recipients an opportunity to refuse from mailing. Not creating it will be a huge mistake. You will be accepted as a sender who doesn`t care about potential clients, so they are free to report on you. Your actions will be seen as suspicious and, in the end, you will go into spam folders or even block. Additionally, if you want to attach some materials in your cold mailing, be sure that it is not heavy. We recommend you stop at 100 KB with simple formats (PDF or IMG) because it makes the message easy to scroll and read.

 

Including all these points into your email campaign will make a credible and caring sender, so you will be rated highly by service providers. Adding every new function and feature into your emails, be sure that it is appropriate and respectful in relation to your audience. Always put yourself into your audience`s shoes. Ask yourself: What do I want to receive by email?

 

Engagement rates VS email deliverability

 

There are a lot of terms in the email marketing sphere which have to be known during launching a campaign. One of them is mailbox placement which is defined as a rate based on deliverability. It is used to detect several emails that gained a potential audience and weren’t ended up in spam folders. The progress of cold emailing shows the email engagement rate that defines this inbox placement. Taking it into account, we can affirm that the higher your engagement rate is, the more your messages will be delivered to the receiver`s inboxes and the higher level of credibility you will have as a sender.

 

What are the reasons for low rates of engagement? There are some elements that you can omit simultaneously during launching an email campaign. They might be the following:

·  Checking sending lists. Analyzing the addresses to which you deliver your message is a crucial thing. There are lots of situations when people stop using email accounts, become spam traps, forget passwords or even never use them. So, having them among your real addresses is a mistake, and continuing to send them emails might even be a problem, a waste of time and money. There are a lot of tools using which you are able to verify your address lists. Test email deliverability with Folder and you will get a detailed report on your sending lists. After that, get rid of unnecessary and inactive ones and you will have a clean list of receivers.

·  Divide your audience into segments. It is up to you how to divide them. We suggest you involve countries, age, social groups, languages and many others. This method will give you a clear analysis of your audience. You will find out their needs, preferences, their behavior patterns and you will come up with an idea of methods to interact with your potential clients. You will figure out which message template brings better results, and which should be changed.

We are sure that your potential audience is dynamic and how they develop according to your campaign depends on you and your efforts. That’s why try to vary every campaign with new ideas and message templates. Be easy in expressing your offers and care about every recipient. The more you interact with the audience, the higher results of the campaign you will have.

 

How to increase sender reputation

 

As we stated in our previous articles, domain problems affect email deliverability. Having a good domain reputation is absolutely crucial for an email campaign because it is a factor that email service providers include during checking every message. So, our key task is to define what makes a good seder reputation and how to implement it in your campaign:

• Consider authentication. Make your domain name be easily read, detect and identify. Then, analyzing and monitoring some indicators (DNS, SPF records, and DKIM) makes email service providers sure that all your emails are credible, they pass across authentication control. If you have missed one of them, you have to fix it at once before you run the campaign.

• Pay attention to IP address. Having a single-purpose IP address is a thing that you must have. It shows your sender’s behavior and activity that is considered by email and internet service providers. Besides, we shouldn’t forget about spam filters. To have your own IP address in hot seasons is crucial, so provide it before you start launching emailing.

• Take into account the reputation of your domain. If you want to be welcomed by email providers, your email domain should follow a steady and regular schedule. Try to warm it up once in a while in order to have it in an active pace of work

It takes a lot of time and effort to check all these indicators. That is why implementing such a tool as Folder will be a great opportunity not only to get a thorough analysis of domain issues, but also you will get a report on solving them and improving your email deliverability, and making the email process much more effective and flourishing.

 

Recommendations and conclusions

 

Finally, now you know all that you have to take into account during launching email campaigns in high seasons. This is a period that not only increases the number of potential clients but also is a great chance to warm up your email marketing process and see how you are able to control all processes during this time. We know this high-demand time either brings successful results in sales and, on the other side, it can bring disappointing consequences caused by spam filters and service providers.

 

We recommend you involve a lot of factors, pros, and cons, risks, and declines before you launch an email campaign. Be ready to involve new methods to bring your campaign brilliant results and to ensure yourself that using it will be a clever decision. Folder email spam checker is one of the best instruments for detecting spam issues that can bring a lot of advantages to email campaigns. Try all Folderly functions and features in your email processes for free for up to 7 days. In one click, you will find out your sender reputation, domain health, spam issues, your interaction with the audience, and much more!