(Newswire.net — November 22, 2021) — In the modern world, just about every aspect of our lives is tied to wireless technologies in one way or the other. From Wi-Fi to GPS and even smartphone internet, there is not much that we can do without these technologies. Their importance cannot be overstated and that is why they are always improving. 5G, the most recent generation of wireless network technology, looks to continue the same delivering on the next-level speeds we are always hoping for.
Whenever network technology is brought up, the first things that often come to mind are communication, e-commerce, and enterprise applications. Media and entertainment are somewhat overlooked in this regard. Even so, these sectors are perhaps the biggest beneficiaries of next-gen technologies such as 5G. While 5G is still in its nascent stages in terms of adoption, its impact is already being felt. Here’s how:
Super-charged AR and VR Experiences
Over the past several years, Augmented Reality (AR) and Virtual Reality (VR) have increasingly become part of the conversation about the future of media and entertainment. Both had been growing at a fast rate. However, the networks turned out to be a bottleneck. 5G changed all that.
With the mind-blowing speeds of 5G, developers have been able to create and deliver next-level VR and AR experiences. Latency has dropped drastically and the content quality has increased significantly. With that, it is already estimated that both will clock up to $140 billion in revenue over the next 7 years. Lots of investment is going into the sector which shows that interest has spiked.
Huge Leap for Mobile Casinos
Mobile devices have been at the center of the digital era’s advancement. Nearly all industries have moved towards mobility in one way or the other. The gambling sector is one of them and it stands out for being one of the most successful ones. It is thus poised to reap the benefits of 5G’s arrival.
The technology has made playing mobile pokies on Android devices and iPhones an experience like no other. Players can now look forward to more interactive experiences that are delivered in real-time thanks to the super-low latency. Live casino games have also advanced immensely. Not only are the games delivered in high definition (HD) but they are now adding even more functionality that takes advantage of the 5G. The same applies to table games and poker which are getting optimized for the rapidly-growing mobile gaming market.
Big Boost for eSports
Competitive video games are not a new concept. The meteoric rise of the sector is an amazing story especially considering that it is now a multi-billion industry with millions of fans across the globe. Video games rely on networks to deliver top-notch collaborative experiences. This has given people in the industry a front-row seat for many of the 5G-centered innovations.
As it stands, streaming technology is thriving and this is an amazing offering for both spectators and the games. Moreover, there is now more hope than ever for a fully interactive video gaming scenario. 5G has been able to offer one less technological and one less financial constraint compared to previous generations of networking technology.
Refined Audience Engagement
A key trend in the digital world has been the push to have a better understanding of various markets and market segments. Personalized experiences have been vital to increasing consumer satisfaction and getting insightful information that can drive important business decisions. With 5G, the possibilities get even wider in terms of combining modern data analytics and audience engagement capabilities.
Better engagement generally involves real-time communication and feedback. As little latency as possible is required to optimize this. Furthermore, it is an important element in improving the mechanisms that currently enable targeted advertising and real-time recommendation engines.
The Future of Media and Entertainment
As odd as it may seem, the future of media and entertainment is already here. 5G technology is just a catalyst to the growth of these sectors, something that is quite clear from recent innovations. From increased mobility and increasingly interactive gaming experiences, many of us have already had a glimpse of what the future holds for media and entertainment.
While for the most part all we need to do is wait for the proliferation of the richer 5G-enabled experiences, there are opportunities to be a part of the revolution. Ultimately, all these innovations in media and entertainment are meant to be human-centered. That is right. You are at the center of all this. Whether you are a creator, a marketing expert, a designer, or even a consumer, your input will define the course the sector takes.
All in all, it should not take too much effort to see how exciting what the future holds is. The dynamism of the sector must be considered, of course, but some things are just meant to be. Better media and entertainment experiences are among them.