(Newswire.net — September 24, 2013) Chicago, ILLINOIS — Newswire has launched Newswire 2.0. In this updated version, this established news service is even more beneficial to small and medium sized businesses and professionals. Chicago small businesses may benefit the most by this upgrade by having fresh, interesting, cost effective news on their business for consumers and business to see.
There are things that every business should know about this new era of press releases (PRs):
– What a press release is
– As part of a cost effective B2C (business to consumer) marketing plan
– As part of a cost effective B2B (business to business) marketing plan
– Integration and promotion with social media
– Essential part of white hat SEO (search engine optimization)
Online news services are not created equal.
There are a huge number of factors that go into search engine algorithms, the formula a search engine uses to organize online information. Google’s algorithm is still the number one search algorithm. Google does not release the details of their algorithm but does provide guidance. Some of the things that Google is looking for are authority, reputation and original, interesting content.
Google is looking for interesting content that people would like to read and view but that in itself is not enough. They look at the authority of the site of the posts. Well established, reputable sites carry more weight than sites that are not well established or for various reasons do not have a good reputation with Google.
Newswire has established authority and reputation. The company goes to great lengths to maintain and increase their standing. Every Press Release (PR) is reviewed and must meet their requirements before it can be published. There is a dedication to quality.
When a PR is done on the Newswire service it carries the power of its reputation and authority.
This can be extremely beneficial to Chicago small businesses. Large corporations have the power, money and influence to place their ads, website and information where they want. Small businesses don’t have that power, money and influence and can find it very difficult and very expense to compete online.
An approved Newsire author providing original newsworthy content through the service can greatly benefit a small business. The business press release benefits from the news service’s and the author’s authority and reputation. This gives the small businesses and professionals power to cost effectively compete against much larger businesses (See Example and Google – Chicago African American B2B Marketing).
Small businesses often find their PR rises quickly in ranking and so the business gains exposure that may not be possible or expensive by most other means. The business is rewarded for providing new, interesting content to the internet.
A great feature on the new 2.0 service is how it handles advertising.
People find that ads popup or are placed on a great deal of Internet content. Billions are spent on online advertising. Newswire, unlike other news services, does not sell advertising that will pop up on a Newswire press release. The value to a business is it gives the business a way to attract viewers to their information and not send the viewer away to a competitor.
All Newswire PRs have space for advertising. The advertising space appears as a column either on the right side or left side (see examples on left) of the press release. The author controls what videos, pictures, ads and links will be placed in and shows in those columns. As no ads that are unwanted will show up the business knows exactly what their viewers will see and where they will be directed.
On 2.0 there is a place for your company/business information.
The information can be associated with their Newswire business listing if they have one. The business’s address, contact information and website appear in the content. A Google or Mapquest map can be included in the advertising column (See upper right in left column). This feature enhances localization and position in Google Places as well.
PRs work very well in Social media as they provide new content to share.
PRs must be original content. Original content from an authoritative, reputable site supports white hat SEO and traffic to a business. Newswire stays current on Google’s guidelines, recommendations and changes. Changes are integrated into the program assuring client’s of the highest level of service. Newswire authors stay current and effective with ongoing training and by collaborating amongst each other worldwide (See More) to the benefit of their clients.
How would you like to be seen online?
Always fresh, interesting, current and inviting? Just inquire and let’s get started.
John K Arnold has over 30 years of marketing experience and has done business on the internet for over 15 years. Learn more about the author and more about the company below. Please inquire on how your business can benefit and let’s get started today.
JKA Marketing, Inc
910 W Van Buren # 340
, 3128021208
QR2015@gmail.com
http://www.newswire.net/profile/JArnold