(Newswire.net — December 8, 2014) Montclair, New Jersey — As businesses wind down the year and start to plan for next year, it’s important to include publicity and promotional planning in the mix. The 2015 Publicity Toolkit and Planner for entrepreneurs and small businesses published by Jane Tabachnick & Co makes it simple for them to plan for and get more visibility and free publicity; it is available for no charge.
Many entrepreneurs and small businesses don’t plan for their publicity, missing out on key opportunities that come with having pre-established goals, as well as key action steps and associated their deadlines. Even the simplest publicity plan will help an entrepreneur get more free publicity – by providing a simple roadmap and keeping the key dates [and what needs to be done by those dates] front and center, it’s easier to insure the steps are undertaken. In addition, putting a plan on paper makes it easier to hand off to a staff member to implement the plan.
Events, dates and deadlines come upon us sooner then we think, and without proper planning, can cause us to miss out on even the most important and low hanging fruit when it comes to PR opportunities.
“Publicity happens when preparation meets opportunity”, states Jane Tabachnick, the toolkit’s creator and a marketing and PR strategist. Her company Jane Tabachnick & Co and Get Publicity.net have put together the 2015 publicity planner and toolkit to help entrepreneurs and small business owners with simple and actionable steps they can take to plan for and garner more publicity in 2015.
The toolkit includes simple lessons on publicity and what is working today. It also includes free and low cost resources, as well as three worksheets – a publicity planning worksheet, a media list building worksheet and the often-overlooked client avatar worksheet.
The 2015 Publicity Planner and Toolkit, along with accompanying worksheets can be downloaded for free at http://janetabachnick.com/2015-publicity-toolkit/