(Newswire.net — February 3, 2015) – Most front end web developers will start a design process with only the visual aspect of the user interface. Today’s fast paced digital landscape requires a more holistic approach to maximize the index of utility over a much broader scope to encompass performance, simplicity and consistency.
Today’s web developers understand the simplicity of how real objects act in a physical space. The combination of light and shadows can have a powerful meaning to the end user. The look and feel must go beyond just feeling intuitive but a realistic sense or awareness that there is an interaction or collaboration with the interface. Just as a beautiful object evokes and stirs emotion in a person so must the surface design of a well thought out layout.
The complexity involved exponentially expands when considering a client’s objectives, “…there is a difference between scaling agile, agile at scale and scaling agility, these are all actually different things.” Agile Quote, said on twitter. The end result is that a client’s brand messaging will become diluted to no end.
The backend in web development brings a similar set of obstacles to overcome when considering the performance aspect of web design. Whether a marketing plan or a business plan that requires certain functionality, logic and data processing, to the end user the interaction must be seamless while at the same time have the look and feel of being very easy to use.
To power up your command presence and become the leader of your niche, El Paso, Texas web designers at El Paso Digital Marketing have chosen WordPress as the content management system to not only solve the problem of flexibility in designing the simple to the complex but to ensure that the finished product is able to engage the end user.
El Paso Digital Marketing believes that adopting this philosophy of understanding the customer throughout the full stack web design iteration is truly the means by which to achieve total quality of service.