(Newswire.net — June 30, 2014) Chicago, Illinois – As an author whether of press releases, articles, eBooks, books on any type of writing there is a goal of being found and read. As content marketing becomes the catch phrase online more and more sites and sources are being created. How can an author know where to place an article?
If we listen to what Google has to say we see they want
– Original, interesting, relevant, consistent, ongoing, quality content
– A source for publishing that is established, reputable and recognize
– The author is established, recognized and reputable
Google also states they want content to add value. Underlying this is all search engines want to attract readers. In the past content for content’s sake might be sufficient. Value had been determined by links into the site. This has lead to the SEO or search engine optimization industry that started in the 1990s. Initially the most important and emphasized element of ranking and SEO was backlinks or links pointing to the site. Today much more is part of the search algorithms.
Being found and seen is important but the real question is whether the reader is engaged. Does the article add value, come from an established source and from an established author? Content needs to add value, be written for and engage the audience.
Crap content it is still crap or worse possibly damaging even when ranked high on searches.
There are well known sources that are very established and well known.
These are very influential. This would include associated press, Forbes and more recently Huffington Post. Authors for these major publications have influence they gain from their relationship as an author for the publication. There are many specialized professional publications where articles on them have influence within that industry.
The source of publication is very important to not only the visibility but the influence.
More and more sites and sources are appearing all the time. These offer authors a place to post their press releases and articles. Knowing more about the source can make a huge difference in the success of the article. Once again just as a low value article can at best not be noticed and at worst hurt the party, professional or business it is about an article published on a poor source is by association of less value.
What are you more likely to find valuable?
We associate the credibility and influence of article in relation to their source. Every piece adds value, is neutral or lowers value. If you have put in the time and effort and have the talent, skill and experience to produce quality work then the next step is to see where to publish your work. You might look at this as having a valuable diamond and then needing a ring to bring out the best in the diamond.
Showing off your work.
Writers that need a valued source can start by checking the source on Alexa. Some things to look for are
– Does the source rank on Alexa at all? Many sources do not have enough viewers to rank at all
– How does the site rank and is it verified or estimated?
– Where is the site traffic coming from? What countries?
– What is the bounce rate? The lower the percentage the better.
– Daily page views per visitor. The higher the number the better.
– Daily time on site. The higher the number the better.
Comparing visitor’s engagement on prominent online news and article sources.
What do the Alexa engagement charts tell you?
Successful online writing requires an author create quality, original work, publish on an established, reputable source and build online authority.
Have you wondered why your articles are not or are ranked on search engines?
Your publishing source plays a big role in effective ranking.
Learn more about Newswire publishing and training at
John K Arnold
JKA Marketing, Inc
Chicago, IL
Email: john@jka-marketing.com
Ph: 312-802-1208
www.jka-marketing.com
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