On Trend Women’s Clothing Retailer in Massachusetts Expands Inventory

(Newswire.net — April 23, 2017) New Bedford, MA — Massachusetts-based women’s fashion retailer, Calico, has increased inventory and added new brands to meet demand both in-store and online.

Since 2005, Calico has built a successful retail and e-commerce business catering to fashion-savvy young women in Massachusetts’ south coast. Their hand-picked range of clothing, accessories, and shoes is geared toward women aged 18-35, and features trend-driven brands such as BB Dakota, MINK PINK, and Free People.

With a successful 2016 behind them, Calico has entered 2017 strong. Due to increased sales and online exposure, they’ve been able to add new categories like intimates, swimwear, gifts, and home accessories to their product mix. They’ve recently begun stocking designer sunglasses brand, Quay, and several emerging designer lines, such as Lucca, Knot Sisters, and Motel. “We’re constantly attending trade shows and scouring the web for new, cool brands our customers will be obsessed with,” says owner and Massachusetts College of Art graduate, Elissa Paquette.

Calico’s continued expansion is thanks to high demand amongst their growing customer base. Located in the resurgent downtown community of New Bedford, Massachusetts, amongst a host of locally-owned shops and restaurants, their store experiences a great deal of foot traffic – especially in the summer season.                                                                                                                          

Owner, Elissa Paquette, prides herself and her staff in creating a shopping experience that “feels like you’re playing dress up in your fashionable best friend’s closet!” Friendly in-store fashion stylists help customers create a head-to-toe look – from the dress to the shoes to the perfect accessories! “Our customers love shopping here, because they know we’ll make them look amazing,” says Paquette.

Since relaunching their website in late 2014, Calico has attracted many new customers who love the convenience of shopping the store’s unique selection online and having their picks arrive right to their door. The brand’s website, www.shopcalico.com, currently offers free shipping on orders over $50 and a $10 discount for first-time customers who sign up to receive email updates. New styles are added weekly, keeping the inventory fresh and exclusive. Calico has also increased staffing to provide real-time customer support to online shoppers via email and Facebook messenger. “We want online shoppers to get the same boutique service we give to customers in the store,” Paquette says.

With the spring season in full swing, Calico is fully stocked with unique dresses and chic jumpsuits for weddings and graduations. But this trendy boutique isn’t just for special occasions! “We’re all about those must-have staples, like the perfect highwaist denim and the go-to tee-shirt – pieces that every woman needs in her closet,” says Paquette.

With strong sales, an excellent team, and new customers finding them each week – it’s no wonder that Calico is expected to break records for their store’s success this year.