(Newswire.net — September 20, 2018) Salt Lake City, Utah — We all try to earn an honest living; Whether that’s by working a nine-to-five job or by going into business for ourselves. It takes a lot of guts to strike out on your own and build your own future with just the skills and tools you have. But then again, there’s the other side of the coin. There are people who want to succeed in an easier way by taking advantage of other people and the things they don’t know.
Search Engine Optimization is an incredibly important aspect of online marketing. It is also one of the most difficult aspects to handle on your own if you don’t have expert knowledge to call on. As such, the costs and projects involved in an SEO campaign can be very expensive.
Make sure you look for reputable managed seo services that you can trust to optimize your website.
Because of the need that every website owner has to improve how their site ranks on Google, SEO consulting services are available by dozens in every major city. Unfortunately, so are the scammers. So, how do you avoid stepping on a snake in the grass? Well, you tread carefully. Protect your business and get ahead of the crooks by following this advice…
Inside Knowledge
Did you talk to someone who claims to have an inside line at Google? While some of you may chuckle at the thought of anyone falling for this age-old trick, the fact that scammers still use this trick is an indication that people are still falling for it.
When somebody claims to have inside knowledge on the inner workings of how Google’s indexing algorithm works, what they’re saying is almost impossible. The algorithm itself is incredibly complex, partially automated and structured in a way that allows manipulations to be flagged in the data. Even the updates are administered by a team of top engineers who are heavily bound by Non-Disclosure Agreements.
So if someone promises you this, you better believe that they’re lying to you or are involved in something that could cost many accomplished engineers their entire careers.
Quick Results
All reliable Search Engine Optimization companies know that it takes a lot of time and expertise to do it properly. Scammers will often lure their victims with promises of quick and incredible results. And sometimes, they are actually capable of yielding these results, however, almost always, these results don’t last as long as proper SEO does. The fast route often ends in penalties.
Secret Methods
When going through your shortlist of probable candidates, always make sure to ask of their methods. This is because there are bad SEO techniques that are often used by scammers. These tricks nay may seem to get you good results temporarily, but they will hurt your ranking in the long run, or even worse, your website might not even get indexed.
Lack of References
A lack of references will mean one of two things, either your candidate is inexperienced or your candidate doesn’t perform as well as he/she claims. Either way, it’s a bad decision to get this person onboard because SEO is a difficult task that requires a lot of know-how.
We all based our buying decisions on reviews after all. And a lack of references is already a bad sign that should cast a shadow of doubt upon someone claiming to be an SEO expert.
Vague or Lack of Contract
This is an insidious manner by which scammers will try to extort you. Your candidate may check all the right boxes, but always be sure to read through the contract thoroughly. Scammers will sometimes include a clause in the contract that transfers ownership of the content to them, which will literally leave your website held hostage, or worse, sold to the competition.