(Newswire.net — November 26, 2018) — The year is coming to a close, and with it some of the most innovative and disruptive digital marketing strategies yet. While recent years have been full of marketing flops by some of the biggest companies in the game, including Walkers’ Selfie campaign, which was taken over by trolls, it has also seen some spectacular triumphs.
But that’s all done and dusted now. What matters next is which marketing ideas will take the world by storm in the year ahead. If you’re wanting to keep your business ahead of the game, read on to find out what the top five digital marketing trends for 2019 will be.
Source: Pixabay
Transparency and Authenticity
Brands are now more self-aware than ever, with millennial demographics placing the “ethical behaviour” of a brand at the top of their list when it comes to spending priorities. This means that while brands might not actually change how they do business, their marketing is changing fundamentally. The new focus is all about transparency and a sense of authenticity. This means audiences can expect a lot more live streams, “behind the scenes” marketing, fluffy mission statements, and political engagement on social media.
Increased Automation
While marketing roles and responsibilities are increasing, the workforce is not. The automation of many marketing duties has been a long time coming, and 2017 will see it reach new heights. As well as tools such as chatbots and email automation, savvy marketers will continue to use the range of marketing tools available on GrowthSupermarket to continue to speed up the process and produce highly-targeted content.
Generation Z
Generation Z will finally be entering the coveted 18-35 age demographic that brands all dream of engaging. This means we can expect to see much more concerted efforts to reach out to them. Platforms will play a major part in this – the sudden and dramatic death of Facebook for anyone under the age of 55 means that it will no longer be taken seriously as a marketing tool. Expect a much greater shift towards Snapchat and Instagram marketing, with even Twitter taking a back seat in 2019.
Source: Pixabay
More Video
Visual content has been the gold standard for a couple of years now, but this will move up a gear in 2019. Despite ongoing debates over the effectiveness of video marketing, it is still estimated that 80% of content will be video by next year. Visual is everything and this trend shows no signs of disappearing any time in the near future.
Influencer Marketing
The debate over the effect of influencer marketing was well and truly settled this year when it was revealed that marketing teams get an average ROI (return on investment) of 11 times what they spent when it comes to recruiting influencers for marketing. Much of the activity in the year ahead will be confined to YouTube influencers, as this is where the main target audiences will be watching. Influencer marketing will likely overtake celebrity endorsements in the year ahead.
Staying on top means knowing what to expect. These trends should tell you where your priorities should be in 2019.