(Newswire.net – March 4, 2013 Houston, TX) – Jack Mize, a Local Internet Marketing Expert, was recently interviewed by Bert Martinez, Host of the “Money For Lunch” radio show, on February 22nd, 2013.
Jack Mize is a Best Selling author and Local Internet Marketing Educator and Advocate for the online success of small businesses. Since 2009, Jack has been teaching business owners and marketing consultants around the world how to use his marketing strategies. He is committed to helping local business owners grow their businesses.
Jack’s strategies involve opening what he calls “Lead Valves.” Realizing that people were searching locally for products and services, Jack focused on identifying the problems that these local consumers had and creating “Lead Valves” that could provide the solutions to those problems.
“Lead Valves” allow local businesses to be found on the internet in multiple places, where they present local consumers with a compelling message which may convert them from prospects into customers.
In the interview, Jack states, “You know, a lot of people think that marketing, internet marketing is just about a website and that’s what people focus on, the website … and really for local businesses, there’s so many opportunities to be found in multiple places online where your potential customers are looking and it’s not just about a website.”
“Lead Valves” can be online business directories, Google Places map listings or online classifieds. A business owner can put his solution-focused, compelling message on these sites and drive leads to his business. Jack states, “The real reason, the purpose that you want people to find you is to pick up the phone or walk into your business. You want a real lead. … You’re looking for people that are ready to buy.”
Jack offers information on crafting the compelling message using a four question formula to address concerns consumers might be having. The business’ message should be about what they do, not who they are – and how they can solve the customer’s problem.
Visit http://jackmize.com/ to learn more about Jack Mize and his strategies for local internet marketing.