(Newswire.net – March 11, 2013) Niagara Falls, ON – Restaurant Marketing Consultant Pizza Pie Marketing, announces the “Give to Earn” program designed to promote the text marketing efforts of pizza shops and restaurants. Based on a sweepstakes model, the businesses can actually make money on the campaign while they build a text message subscriber list.
A traditional text marketing campaign is segmented into 3 phases which are acquisition, reach and interaction with the acquisition phase being sometimes very expensive. But using the “Give to Earn” campaign owners can not only save money, they can actually turn a profit.
Daniel Morel of Pizza Pie Marketing explains, “When a discount on purchase is used to entice customers into a marketing system like text messaging or email, each entry was paid for with lost revenues. Giving a 20% discount on a $10 purchase results in $2000.00 in lost revenues if 1000 customers participate.”
He then adds, “Having a sweepstakes where the winner can enjoy a $10 pizza every day for an entire month would attract roughly the same amount of people yet cost the business owner only $300. And that is retail costs.”
Human behavior and the fact that hardly no one will ever come in 31 days in a row makes this even less expensive and sometimes even profitable for the businesses who implement this strategy.
The “Give to Earn” marketing technique works for text and email marketing campaigns and can be repeated and modified as the lists evolve and grow in size. The most important part of this strategy is proper planning and having clear goals for the complete marketing campaign.
About Pizza Pie Marketing: Pizza Pie Marketing is a full service online and mobile marketing agency specializing in pizza shops and restaurants, helping food service industry businesses develop strategies to acquire new customers as well as increasing the purchasing frequency of current customers. Led by Daniel Morel, Pizza Pie Marketing utilizes time-tested text and mobile marketing techniques as well as social media and web based marketing strategies and methods.
Pizza Pie Marketing
5982 Dunn St.Suite35
Niagara Falls, ON L2G 7J9
Phone: (877) 675-9001
Email: info@ pizzapiemarketing.com
Web: www.pizzapiemarketing.com